Beyond usability: Designing with persuasive patterns By Anders Toxboe on Feb 25, 2016

You probably have a great product. You have done your usability deeds and you have a few core customers who regularly use your product.

Mapping design goals to tacticts By Anders Toxboe on Feb 15, 2016

Through prototyping and testing the Persuasive Patterns card deck, I’ve held a series of workshops to explore how the cards are best used. The goal was to come up with product ideas making both new and existing products more persuasive &#821...

How to facilitate and plan a UX workshop By Anders Toxboe on Jan 11, 2016

I’ve spent the last 4 months prototyping and testing the Persuasive Patterns card deck, which will ship its pre-orders when spring comes. As I conducted test after test, I found the key to successful use of the cards being as much bei....

UX reading list for the 2015 holidays By Anders Toxboe on Dec 19, 2015

It's about time to get ready to celebrate the holidays. I hope that peace has found its place for you, and you will have time to reflect over 2015 and prepare for 2016.

Designing for Happiness: Interview with Pamela Pavliscak By Anders Toxboe on Nov 01, 2015

Through an elaborate online study of 8000 people on 300 sites, collecting 1000 diaries, interviewing 500, and socially listening to 50 brands, Pamela Pavliscak dug deep down into how and when we experience happiness when we are online.