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Displaying Blog post 41 - 50 of 113 in total
The profession of improving usability asks how we best help our users fulfill their goals. The goal and task orientation of usability is carved into stone in the ISO standard definition for what usability is. There is however a part of the u...
You might have tried it before: as you incrementally tweak your web application with small changes, you can’t seem to convert your users any better. It seems as if you’ve hit a dead end. A large number of A/B tests and multivaria...
Rewards is a mechanism for telling users that they have done well – that their actions have been judged favorably.
User interface design patterns work on three levels: implementation, flow, and context. Each level address very different design concerns, so be careful which one you use when.
Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose. It can be innovative or it might just get the job done. A good design cannot be measured by a finite way - multiple perspectiv...
We prefer to say yes to the requests of someone we know and like. This fact is used on a daily basis by web designers to make us comply with their sales pitches. We "like" things on facebook, recommend friends and contacts on LinkedIn, and a...
Persuading people to commit to a transaction online can be achieved by applying any number of psychological techniques. And although the term ‘persuasion’ may, at times, been seen to have certain negative connotations there are p...
The mainstream media is slowly, but firmly embracing the social web. Interesting and creative uses of classic internet technologies are forming new and unique sensory experiences - a trend that can only continue to grow.
An ever growing amount of data is being made freely available by popular web services like flickr, twitter, the guardian, and many more. We've collected a list of great examples of how such data can be extracted and merged into something use...
Convincing your users to sign up, letting them understand how you can help, or seducing them to engage, requires serious persuasion skills. In this blog post I apply Aristotle’s 3 means of persuasion to web design: how to appeal to logic, em...
From the archive
- How to get better at UI and UX design
- Sell before writing a single line of code
- When business plans are a waste of time
- Making the Hook Model actionable
- Making the Fogg Behavior Model actionable
- The tipping point of Persuasive Design
- Introducing the Validation Patterns Card Deck
- Beyond usability: Designing with persuasive patterns
- Mapping design goals to tactics
- 11 tips to increase form conversion
- Nir Eyal: Trigger users' actions and reward them to build habits
- Design effective rewards structures in web design