The website owners wish to collect feedback about the website from its users.
- Use when you want feedback directly from your actual users rather than from user testing a person from your target segment.
- Use when you do not have access to testing your users in real life.
- Use when you want to collect ideas for new features and improvements to existing features.
- Use when you want to understand how your users interact with your website.
- Use when you want to collect information about how well your content suits your users’ needs