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Understanding User Behavior

An easy to follow email-course on designing effective user interfaces

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User Interface Design Patterns

Getting input

Getting the user to input data is a task that should be tailored to the context of use.


The user needs to locate specific features and content and needs navigation to accomplish this.

Dealing with data

Data can be searched, formatted, overviewed, and browsed in a variety of ways.


Allow the user to associate, communicate, and interact with other people online.


Patterns that haven't found their main category yet.


The user needs to acquire the necessary knowledge, skills, and behaviors to become effective.

Persuasive Design Patterns


Patterns of psychological tendencies that cause the human brain to draw incorrect conclusions.

Game mechanics

Games engage, involve, and influence us through its playful nature.

Perception and memory

Patterns in how we visually perceive, interpret, and remember meanings as we interact with systems.


As the users interacts with your system feedback motivate them to take the next step.


Allow the user to associate, communicate, and interact with other people online.

Validation Patterns By Learning Loop

Problem validation

Problem-solution fit: Is your problem worth solving?

Market validation

Problem-market fit: Don't build something that nobody wants

Product validation

Product-market fit: Does your product solve the problem?


Willingness to pay: Are people willing to reach into their wallets?

The Validation Patterns pattern collection is hosted by Learning Loop.
Business Model Patterns By Learning Loop

Customer Segment

Meeting the unique needs of each and every customer

Pricing Model

Innovative pricing strategies for sustainable growth

Revenue Streams

Explore different revenue streams to maximize potential

Value Network

Sharing resources and risks for mutual benefit in the network

Value Proposition

Value proposition strategies for long-term success

Value Proposition Development

Unlocking growth through value proposition design

The Business Model Patterns pattern collection is hosted by Learning Loop.

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Jan 02, 2023

Product Managers should do more mock-ups

We often define ourselves by the roles we play and the boundaries of our responsibilities. But is it really a bad thing to trespass across those boundaries and take on tasks that may not be traditionally within our domain of expertise?

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May 27, 2019

Testing: your new competitive advantage

Most can agree that testing is important, yet so few actually test.

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May 20, 2019

Lean startup is misunderstood

Don’t go out and build actual stuff.

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