# UI-Patterns.com > A library of 196 user interface and persuasive design patterns, maintained since 2007 by Anders Toxboe (Learning Loop ApS). Each pattern describes a recurring design problem, when to use the solution, how it works and why, with real-world screenshot examples. - The full text of every pattern is in one file: https://ui-patterns.com/llms-full.txt - Every pattern page follows the same structure: Problem summary, Example, Usage, Solution, Rationale, Discussion and Sources. - Content is licensed under Creative Commons Attribution-Noncommercial-Share Alike 2.5 Denmark. Please cite and link the pattern page. - UI-Patterns.com is owned and operated by Learning Loop ApS; Anders Toxboe founded the pattern library. Free Learning Loop Persuasive Patterns reference: https://learningloop.io/playbook-collections/persuasive-patterns/ ; workshop guide: https://learningloop.io/guides/behavioral-design-workshop/. - Optional current physical editions: Conversions & Decisions (https://shop.learningloop.io/products/persuasive-patterns-conversions-decisions), Habits & Engagement (https://shop.learningloop.io/products/persuasive-patterns-habits-engagement), and Complete Bundle (https://shop.learningloop.io/products/persuasive-patterns/). Cards aid ideation and do not replace user research. ## User Interface Design Patterns ### Getting input Getting the user to input data is a task that should be tailored to the context of use. - [Drag and drop](https://ui-patterns.com/patterns/drag-and-drop): The user needs to perform operations on one or more objects by moving them from one place to another. - [Structured Format](https://ui-patterns.com/patterns/StructuredFormat): The user needs to quickly enter data into the system but the format of the data must adhere to a predefined structure. - [Keyboard Shortcuts](https://ui-patterns.com/patterns/keyboard-shortcuts): The user wants to perform repetitive tasks faster - [Captcha](https://ui-patterns.com/patterns/Captcha): The application needs to verify that the data submitted originates from an actual human and not a robot. - [Rule Builder](https://ui-patterns.com/patterns/rule-builder): The user needs to, often repeatedly, conduct a search query based on a custom set of rules - [Inplace Editor](https://ui-patterns.com/patterns/InplaceEditor): The user needs to quickly and easily edit a value on a page - [Preview](https://ui-patterns.com/patterns/LivePreview): The user wants to check how changes in form fields affect an end result as quickly as possible. - [Autosave](https://ui-patterns.com/patterns/autosave): The user wants to keep their data safe and saved while focusing on working without having to remember to do so. - [Password Strength Meter](https://ui-patterns.com/patterns/PasswordStrengthMeter): You want to make sure your users' passwords are sufficiently strong in order to prevent malicious attacks. - [Fill in the Blanks](https://ui-patterns.com/patterns/FillInTheBlanks): The user needs to enter data into the system - [WYSIWYG](https://ui-patterns.com/patterns/WYSIWYG): The user wants to create content that contains rich media and formatted text but does not the knowledge or time to write HTML. - [Input Feedback](https://ui-patterns.com/patterns/InputFeedback): The user has entered data into the system and expects to receive feedback on the result of that submission. - [Calendar Picker](https://ui-patterns.com/patterns/CalendarPicker): The user wants to find or submit information based on a date or date range - [Morphing Controls](https://ui-patterns.com/patterns/morphing-controls): The user wants to only be presented with controls available to the current mode - [Expandable Input](https://ui-patterns.com/patterns/expandable-input): The user wants to experience a main interface with as much screen real estate and with a minimum of distractions - [Settings](https://ui-patterns.com/patterns/settings): The user needs a central place to indicate preferences for how the application should behave - [Forgiving Format](https://ui-patterns.com/patterns/ForgivingFormat): The user needs to quickly enter data into the system, which then in turn interprets the user's input. - [Undo](https://ui-patterns.com/patterns/undo): The user wants to revert a mistaken input - [Input Prompt](https://ui-patterns.com/patterns/InputPrompt): The user needs to enter data into the system - [Good Defaults](https://ui-patterns.com/patterns/GoodDefaults): The user needs to enter data into the system, where some input values are most likely to match default values. - [Wizard](https://ui-patterns.com/patterns/Wizard): The user wants to achieve a single goal which can be broken down into dependable sub-tasks. - [Inline Help Box](https://ui-patterns.com/patterns/InlineHelpBox): The user needs assistive information located close to the interaction they are about to perform. - [Steps Left](https://ui-patterns.com/patterns/StepsLeft): The user is about to go through the process of filling in data over several steps and is in need of guidance. - [Completeness meter](https://ui-patterns.com/patterns/CompletenessMeter): The user wants to complete a goal but needs guidance in when it is reached and how to reach it. - [Pay To Promote](https://ui-patterns.com/patterns/pay-to-promote): The user wants to pay to prioritize own content above the regular content feed in order to gain increased reach and traction. - [Rate Content](https://ui-patterns.com/patterns/RateContent): The user wants to promote a specific piece of content in order to democratically help decide what content is of higher quality. - [Vote To Promote](https://ui-patterns.com/patterns/VoteToPromote): The user wants to promote a specific piece of content in order to democratically help decide what content is more popular. - [Wiki](https://ui-patterns.com/patterns/Wiki): You want to create a repository for your website or application where users can produce and manage information while collaborating on public content. - [Flagging & Reporting](https://ui-patterns.com/patterns/flagging-and-reporting): The user wants to mark inappropriate content for moderation ### Onboarding The user needs to acquire the necessary knowledge, skills, and behaviors to become effective. - [Account Registration](https://ui-patterns.com/patterns/AccountRegistration): You wish to know who the active user is in order to provide personalized content or opportunities to conduct a purchase. - [Social Login](https://ui-patterns.com/patterns/SocialLogin): The user wants to start using the product without creating and remembering yet another username and password. - [Magic Login Link](https://ui-patterns.com/patterns/MagicLoginLink): The user wants to sign up or sign in without having to create, remember, or reset a password. - [Deferred Verification](https://ui-patterns.com/patterns/DeferredVerification): Requiring email confirmation before anything else sends users to their inbox at the moment they are most ready to act, and many never come back. - [Lazy Registration](https://ui-patterns.com/patterns/LazyRegistration): The user wants to immediately use you and try your website without conducting a formal registration beforehand - [Guest Access](https://ui-patterns.com/patterns/GuestAccess): People who receive something shared with them must sign up before they can see it, so many never do. - [Onboarding Carousel](https://ui-patterns.com/patterns/OnboardingCarousel): Many products open with a sequence of screens explaining what they do, which users click or swipe through without reading. - [Welcome Screen](https://ui-patterns.com/patterns/WelcomeScreen): The first screen after signup either confirms the user’s choice and points them toward value, or confronts them with an empty product and a list of setup tasks. - [Personalization Form](https://ui-patterns.com/patterns/PersonalizationForm): Users arrive with different goals, roles, and levels of experience, but a single onboarding path treats them all the same. - [Smart Prefill](https://ui-patterns.com/patterns/SmartPrefill): Setup asks users to type information the product could already know, such as their name, company, language, or time zone. - [Connected Accounts](https://ui-patterns.com/patterns/ConnectedAccounts): The product only becomes useful once it can reach data and actions in the user’s other tools, but connecting accounts feels technical and risky. - [Data Import](https://ui-patterns.com/patterns/DataImport): Users switching from another tool face an empty product, and the effort of recreating their work is a strong reason to stay where they are. - [Role-based Invite](https://ui-patterns.com/patterns/RoleBasedInvite): Senders hesitate to invite people because they don’t know what access they are giving, and recipients land in an experience designed for someone else. - [Permission Priming](https://ui-patterns.com/patterns/PermissionPriming): The system dialog for notifications, location or camera gives no context, and users who deny it are hard to ask again. - [Playthrough](https://ui-patterns.com/patterns/playthrough): The user wants to know how to use the different features of the application. - [Guided Tour](https://ui-patterns.com/patterns/Guided-tour): The user wants to learn about new or unfamiliar interface features. - [Walkthrough](https://ui-patterns.com/patterns/Tour): The user wants to learn the products and services you offer in order to make a decision to join a service or buy a product. - [Coachmarks](https://ui-patterns.com/patterns/coachmarks): The user needs help to understand a complex user interface - [Hotspot](https://ui-patterns.com/patterns/Hotspot): Some features are useful but not urgent, and explaining them with tours or modals interrupts users who are busy with something else. - [Inline Hints](https://ui-patterns.com/patterns/inline-hints): The user wants to learn about new or unfamiliar interface features in an unobtrusive way - [Onboarding Checklist](https://ui-patterns.com/patterns/OnboardingChecklist): New users don’t know which of the many things they could do will actually lead to value. - [Feature Spotlight](https://ui-patterns.com/patterns/FeatureSpotlight): The user never discovers features they haven’t used yet, whether those are new releases or capabilities the product has had for years. - [Blank Slate](https://ui-patterns.com/patterns/BlankSlate): The user wants to get started using the application but needs guidance in the form of an example of how the application will look, feel and behave when in full function and filled with data. - [Template Gallery](https://ui-patterns.com/patterns/TemplateGallery): Facing a blank canvas, the user doesn’t know what a good result looks like or where to begin. - [Suggested Action](https://ui-patterns.com/patterns/SuggestedAction): After finishing a step, or on arriving at an empty page, users often don’t know what to do next, and the momentum fades. - [Success State](https://ui-patterns.com/patterns/SuccessState): The first meaningful success often passes without the user noticing it, and without leading anywhere. - [Streak Counter](https://ui-patterns.com/patterns/StreakCounter): Repetition is invisible, so users cannot see the habit they are building and each return feels like a new decision. - [Suggested Prompts](https://ui-patterns.com/patterns/SuggestedPrompts): An empty prompt box asks new users to know what the system can do and how to ask for it, before they have any experience with it. - [Refinement Controls](https://ui-patterns.com/patterns/RefinementControls): Users stop at the first AI output because they don’t know they can improve it, or how. - [Source Citations](https://ui-patterns.com/patterns/SourceCitations): The user can’t tell which parts of an AI answer to rely on and which to check, so they either trust everything or trust nothing. - [Feature Gate](https://ui-patterns.com/patterns/FeatureGate): Paid features are either hidden, so users never learn they exist, or locked without explanation, which frustrates users who try them. - [Paywall](https://ui-patterns.com/patterns/Paywall): The user needs to pay to get access to a restricted area on a website. - [Usage Meter](https://ui-patterns.com/patterns/UsageMeter): Users hit a plan limit without warning, at a moment when they are in the middle of their work. - [Trial Countdown](https://ui-patterns.com/patterns/TrialCountdown): Users lose track of when their trial ends, and the end comes as a surprise, either an unexpected charge or a sudden loss of access. - [Cancellation Flow](https://ui-patterns.com/patterns/CancellationFlow): Users who want to leave face either a generic retention offer or deliberate obstacles, and neither addresses why they are leaving. ### Navigation The user needs to locate specific features and content and needs navigation to accomplish this. - [Navigation Tabs](https://ui-patterns.com/patterns/NavigationTabs): Content needs to be separated into sections and accessed using a flat navigation structure that gives a clear indication of current location. - [Module Tabs](https://ui-patterns.com/patterns/ModuleTabs): Content needs to be separated into sections and accessed via a single content area using a flat navigation structure that does not refresh the page when selected. - [Breadcrumbs](https://ui-patterns.com/patterns/Breadcrumbs): The user needs to know their location in the website's hierarchical structure in order to possibly browse back to a higher level in the hierarchy. - [Fat Footer](https://ui-patterns.com/patterns/FatFooter): Users need a mechanism that will enable them to quickly access specific sections of a site or application bypassing the navigational structure. - [Modal](https://ui-patterns.com/patterns/modal-windows): The user needs to take an action or cancel the overlay until he can continue interacting with the original page - [Notifications](https://ui-patterns.com/patterns/notifications): The user wants to be informed about important updates and messages - [Shortcut Dropdown](https://ui-patterns.com/patterns/ShortcutDropdown): The user needs to access a specific section or functionality of a website in a quick way regardless of hierarchy. - [Home Link](https://ui-patterns.com/patterns/HomeLink): The user needs to go back to a safe start location of the site. - [Vertical Dropdown Menu](https://ui-patterns.com/patterns/VerticalDropdownMenu): The user needs to navigate among sections of a website, but space to show such navigation is limited. - [Accordion Menu](https://ui-patterns.com/patterns/AccordionMenu): User needs to navigate among a website's main sections while still being able to quickly browse to the subsection of another. - [Horizontal Dropdown Menu](https://ui-patterns.com/patterns/HorizontalDropdownMenu): The user needs to navigate among sections of a website, but space to show such navigation is limited. - [Adaptable View](https://ui-patterns.com/patterns/AdaptableView): You want to let the site's presentation of content fit the specific needs of the user. - [Article List](https://ui-patterns.com/patterns/ArticleList): The user needs guidance in finding editorial content of interest, which hierarchical navigation alone does not accomplish. - [Tagging](https://ui-patterns.com/patterns/Tag): Items need to be labelled, categorized, and organized using keywords that describe them. - [Pagination](https://ui-patterns.com/patterns/Pagination): The user needs to view a subset of sorted data in a comprehensible form. - [Categorization](https://ui-patterns.com/patterns/categorization): The user wants to make sense of content by browsing and grouping them into categories - [Cards](https://ui-patterns.com/patterns/cards): The user needs to browse content of varying types and length - [Carousel](https://ui-patterns.com/patterns/Carousel): The user needs to browse through a set of items and possibly select one of them - [Progressive Disclosure](https://ui-patterns.com/patterns/ProgressiveDisclosure): The user wants to focus on the task at hand with as few distractions as possible while still being able to dig deeper in details if necessary - [Continuous Scrolling](https://ui-patterns.com/patterns/ContinuousScrolling): The user needs to view a subset of data that is not easily displayed on a single pageContent needs to be presented to users as a subset of a much larger seemingly endless set, in a way that will aid them in consuming content without effort. - [Tag Cloud](https://ui-patterns.com/patterns/TagCloud): The user wants to browse content by popularity in a visually appealing way. - [Event Calendar](https://ui-patterns.com/patterns/EventCalendar): The user wants to find events of interest happening in a certain period of time.Events need to be presented to users in a visually concise model that abstracts date and time. - [Archive](https://ui-patterns.com/patterns/Archive): All the items in a collection need to be organized in a chronological order. - [Thumbnail](https://ui-patterns.com/patterns/Thumbnail): The user needs to get an overview of multiple pictures without having to download each of the full size images. - [Favorites](https://ui-patterns.com/patterns/favorites): The user wants to pick out items for later consumption - [Pull to refresh](https://ui-patterns.com/patterns/pull-to-refresh): The user wants to to retrieve more data or refresh already available contents on the screen. ### Dealing with data Data can be searched, formatted, overviewed, and browsed in a variety of ways. - [Table Filter](https://ui-patterns.com/patterns/TableFilter): The user needs to categorical filter the data displayed in tables by the columns. - [Alternating Row Colors](https://ui-patterns.com/patterns/AlternatingRowColors): The user needs to visually separate similar looking rows in a table apart, in order to match the values of each row. - [Sort By Column](https://ui-patterns.com/patterns/SortByColumn): The user needs to be able to sort the data in a table according to the values of a column. - [Frequently Asked Questions (FAQ)](https://ui-patterns.com/patterns/frequently-asked-questions-faq): The user has questions concerning a site and its related services - [Dashboard](https://ui-patterns.com/patterns/dashboard): The user wants to digest data from mulitple sources at a glance - [Copy Box](https://ui-patterns.com/patterns/CopyBox): Users need to easily view and copy preformatted text. - [Gallery](https://ui-patterns.com/patterns/Gallery): The user needs to browse a collection of high quality images - [Slideshow](https://ui-patterns.com/patterns/Slideshow): A collection of media needs to be displayed in a presentation as a sequence of still images. - [Image Zoom](https://ui-patterns.com/patterns/ImageZoom): The user wants to zoom in on an image to view the details in a higher image resolution. - [Autocomplete](https://ui-patterns.com/patterns/Autocomplete): The user needs recognition aided search when performing search tasks that are difficult to remember or easily mistyped. - [Search Filters](https://ui-patterns.com/patterns/LiveFilter): The users needs to conduct a search using contextual filters that narrow the search results. ### Social Allow the user to associate, communicate, and interact with other people online. - [Testimonials](https://ui-patterns.com/patterns/testimonials): - [Leaderboard](https://ui-patterns.com/patterns/leaderboard): Users want to know who are the very best performers in a category or overall - [Collectible Achievements](https://ui-patterns.com/patterns/CollectibleAchievements): Some users respond to opportunities of winning and collecting awards that in turn can be displayed to other community members in order to increase engagement. - [Activity Stream](https://ui-patterns.com/patterns/ActivityStream): The user wants to get an overview of recent actions in a system that are interesting from his or her perspective. - [Auto-sharing](https://ui-patterns.com/patterns/auto-sharing): The user wants to easily share their activity with their social networks. - [Friend list](https://ui-patterns.com/patterns/friend-list): The user wants to keep track of and engage a subset of their friends on the site in a meaningful way. - [Chat](https://ui-patterns.com/patterns/direct-messaging): The user wants to interact privately with other individuals or groups from within the system - [Invite friends](https://ui-patterns.com/patterns/invite-friends): The user wants to experience the application with their friends. - [Friend](https://ui-patterns.com/patterns/friend): The user wants to form a mutually agreed connection with another person - [Follow](https://ui-patterns.com/patterns/follow): The user wants to track and keep up to date with activity on topics or themes, not just people - [Reaction](https://ui-patterns.com/patterns/reaction): The user wants to express their emotions in a simple way ### Miscellaneous Patterns that haven't found their main category yet. - [Coupon](https://ui-patterns.com/patterns/Coupon): You want to attract users to purchase products using an incentive. - [Pricing table](https://ui-patterns.com/patterns/PricingTable): The user needs to get an overview of what pricing plans are offered and how they differ - [Product page](https://ui-patterns.com/patterns/ProductPage): The user need to know details about a product in order to make a purchase decision or satisfy a need for support. - [Shopping Cart](https://ui-patterns.com/patterns/ShoppingCart): The online shopping experience needs to be realized through a real world analogy. - [Tip A Friend](https://ui-patterns.com/patterns/TipAFriend): The user wants to share something of interest with a peer. ## Persuasive Design Patterns ### Cognition Patterns of psychological tendencies that cause the human brain to draw incorrect conclusions. - [Status-Quo Bias](https://ui-patterns.com/patterns/Statusquo-bias): We tend to accept the default option instead of comparing the actual benefit to the actual cost - [Optimism Bias](https://ui-patterns.com/patterns/optimism-bias): We consistently overstate expected success and downplay expected failure - [Framing](https://ui-patterns.com/patterns/framing): The way a fact is presented greatly alters our judgement and decisions - [IKEA effect](https://ui-patterns.com/patterns/ikea-effect): We place a disproportionately high value on products we helped create - [Decoy Effect](https://ui-patterns.com/patterns/decoy-effect): Create a new option that is easy to discard - [Loss Aversion](https://ui-patterns.com/patterns/Loss-aversion): Our fear of losing motivates us more than the prospect of gaining something of equal value - [Sunk Cost Effect](https://ui-patterns.com/patterns/sunk-cost-effect): We are hesitant to pull out of something we have put effort into - [Endowment Effect](https://ui-patterns.com/patterns/Endowment-effect): We place greater value on objects we own over objects we do not, especially if sentimental value has been placed in them - [Negativity bias](https://ui-patterns.com/patterns/Negativity-bias): We have a tendency to pay more attention and give more weight to negative than positive experiences or other kinds of information. - [Illusion of control](https://ui-patterns.com/patterns/Illusion-of-control): We have a tendency to believe that outcomes can be controlled, or at least influenced, when they clearly cannot. - [Set Completion](https://ui-patterns.com/patterns/set-completion): We desire collecting all pieces of a set more the closer it is to being complete - [Present Bias](https://ui-patterns.com/patterns/present-bias): What we want now is not what we aspire to in the future - [Delay Discounting](https://ui-patterns.com/patterns/delay-discounting): We tend to choose smaller immediate rewards over larger, later rewards - [Need for Closure](https://ui-patterns.com/patterns/Need-for-closure): We have a desire for definite cognitive closure as opposed to enduring ambiguity. - [Curiosity](https://ui-patterns.com/patterns/curiosity): We crave more when teased with a small bit of interesting information - [Priming Effect](https://ui-patterns.com/patterns/priming-effect): Decisions are unconsciously shaped by what we have recently experienced - [Value Attribution](https://ui-patterns.com/patterns/Value-attribution): The perceived value of things increases with their cost and appearance - [Peak-end rule](https://ui-patterns.com/patterns/Peakend-rule): We primarily judge past experiences on how they were at their peak and how they ended - [Cashless Effect](https://ui-patterns.com/patterns/cashless-effect): We spend more when no cash is involved in a transaction - [Temptation Bundling](https://ui-patterns.com/patterns/temptation-bundling): Engaging in hard tasks is more likely when coupled with something tempting - [Inaction Inertia Effect](https://ui-patterns.com/patterns/inaction-inertia-effect): We are less likely to buy having previously missed a more attractive offer - [Choice Closure](https://ui-patterns.com/patterns/choice-closure): We are more satisfied with decisions when we engage in physical acts of closure - [Limited Choice](https://ui-patterns.com/patterns/Limited-choice): We are more likely to make a decision when there are fewer options to choose from - [Scarcity](https://ui-patterns.com/patterns/Scarcity): If something is promoted as being scarce, we perceive it as more desirable and more valuable - [Limited duration](https://ui-patterns.com/patterns/Limited-duration): Use time limitations to push users to take action ### Game mechanics Games engage, involve, and influence us through its playful nature. - [Appropriate Challenge](https://ui-patterns.com/patterns/Appropriate-challenge): The user needs appropriate challenges to remain engaged - [Storytelling](https://ui-patterns.com/patterns/Storytelling): Use the narrative qualities of storytelling to let the user engage in a perspective - [Intentional Gaps](https://ui-patterns.com/patterns/Intentional-gaps): Create intentional gaps that users can't help but try to fill - [Investment Loops](https://ui-patterns.com/patterns/investment-loops): Let users invest their effort in setting themselves up for a future reward - [Periodic Events](https://ui-patterns.com/patterns/periodic-events): Construct recurring events to build up anticipation, a sense of belonging, comfort, and a sustained interest - [Hedonic Adaptation](https://ui-patterns.com/patterns/hedonic-adaptation): We return to a stable level of happiness despite major positive or negative events - [Levels](https://ui-patterns.com/patterns/Levels): Use levels to communicate progress and gauge users’ personal development - [Self-Monitoring](https://ui-patterns.com/patterns/self-monitoring): Enable users to track the behavior they want to change - [Variable Rewards](https://ui-patterns.com/patterns/Variable-rewards): Use random rewards to convey a sense of scarcity and unpredictability to entice users curiosity in discovering the pattern - [Fixed rewards](https://ui-patterns.com/patterns/Fixed-rewards): Use rewards to encourage continuation or introduction of wanted behavior - [Shaping](https://ui-patterns.com/patterns/shaping): Successively reinforce approximations to a target behavior - [Goal-Gradient Effect](https://ui-patterns.com/patterns/Completion): Our motivation increases as we move closer to a goal - [Privileges](https://ui-patterns.com/patterns/Powers): Give users a way to reach their goal more quickly than they could before - [Unlock Features](https://ui-patterns.com/patterns/Unlock-features): Utilize a user’s desire to explore by unlocking new features as a reward for specific behaviors - [Delighters](https://ui-patterns.com/patterns/delighters): We remember and respond favorably to new, unexpected, and playful pleasures - [Achievements](https://ui-patterns.com/patterns/Achievements): We are engaged by activities in which meaningful achievements are recognized - [Praise](https://ui-patterns.com/patterns/Praise): Use explicit statements, graphics, a sound effect, or similar indicator to reward a job well done. - [Appointment Dynamic](https://ui-patterns.com/patterns/appointment-dynamic): Force users to return at a set time to take a specific action and claim a reward - [Prolonged Play](https://ui-patterns.com/patterns/Prolonged-play): Reward users by prolonging their game time to allow for higher scores and measures of success ### Perception and memory Patterns in how we visually perceive, interpret, and remember meanings as we interact with systems. - [Tunnelling](https://ui-patterns.com/patterns/Tunnelling): Guiding users through a process or experience provides opportunities to persuade along the way - [Reduction](https://ui-patterns.com/patterns/Reduction): Reduce complex behavior to simple tasks, increasing the benefit/cost ratio and in turn influencing users to perform - [Isolation Effect](https://ui-patterns.com/patterns/isolation-effect): Items that stand out from their peers are more memorable - [Picture Superiority Effect](https://ui-patterns.com/patterns/picture-superiority-effect): We remember images much better than words - [Zeigarnik Effect](https://ui-patterns.com/patterns/zeigarnik-effect): We remember uncompleted or interrupted tasks better than completed ones - [Chunking](https://ui-patterns.com/patterns/Chunking): Information grouped into familiar, manageable units is more easily processed and remembered - [Anchoring](https://ui-patterns.com/patterns/Anchoring): We tend to rely too heavily on the first information presented - [Serial Positioning Effect](https://ui-patterns.com/patterns/Serial-positioning-effect): We have a tendency to recall the first and the last items in a series best - [Recognition over Recall](https://ui-patterns.com/patterns/Recognition-over-recall): We are better at recognizing things previously experienced than we are at recalling them from memory - [Pattern Recognition](https://ui-patterns.com/patterns/Pattern-recognition): Even when there is no pattern, we seek ways to organize and simplify complex information - [Sequencing](https://ui-patterns.com/patterns/Sequencing): Break down complex tasks into small and easily completed actions - [Conceptual Metaphor](https://ui-patterns.com/patterns/Conceptual-metaphor): We understand a new idea or concept by linking it to another ### Feedback As the users interacts with your system feedback motivate them to take the next step. - [Kairos](https://ui-patterns.com/patterns/Kairos): Communicate to users in situations that are the opportune moments for change - [Feedback Loops](https://ui-patterns.com/patterns/Feedback-loops): We are influenced by information that provides clarity on our actions - [Tailoring](https://ui-patterns.com/patterns/Tailoring): Adapt the offerings of a system to match individual users’ needs and abilities - [Trigger](https://ui-patterns.com/patterns/Trigger): Place cues on our regular paths to remind and motivate us to take action - [Simulation](https://ui-patterns.com/patterns/Simulation): Give people first-hand insight into how inputs affect an output - [Fresh Start Effect](https://ui-patterns.com/patterns/fresh-start-effect): We are more likely to achieve goals set at the start of a new time period ### Social Allow the user to associate, communicate, and interact with other people online. - [Authority Bias](https://ui-patterns.com/patterns/Authority): We have a strong tendency to comply with authority figures - [Liking](https://ui-patterns.com/patterns/Liking): We prefer to say yes to the requests of someone we know and like - [Retaliation](https://ui-patterns.com/patterns/revenge): People repay in kind - [Role Playing](https://ui-patterns.com/patterns/Roleplaying): People act according to their persona - [Self-Expression](https://ui-patterns.com/patterns/Self-expression): We seek opportunities to express our personality, feelings, or ideas - [Reciprocation](https://ui-patterns.com/patterns/Reciprocation): We feel obliged to give when we receive - [Social Proof](https://ui-patterns.com/patterns/Social-proof): We assume the actions of others in new or unfamiliar situations - [Cognitive Dissonance](https://ui-patterns.com/patterns/cognitive-dissonance): When we do something that is not in line with our beliefs, we change our beliefs - [Positive Mimicry](https://ui-patterns.com/patterns/Positive-mimicry): We learn by comparing our behavior with the actions of others - [Commitment & Consistency](https://ui-patterns.com/patterns/Commitment-consistency): We want to appear consistent with our stated beliefs and prior actions and also value this quality in others - [Reputation](https://ui-patterns.com/patterns/reputation): We adjust our personal behavior to reflect positively on how peers or the public perceive us - [Halo Effect](https://ui-patterns.com/patterns/halo-effect): We let impressions created in one area influence opinions in another area - [Nostalgia Effect](https://ui-patterns.com/patterns/nostalgia-effect): Reminiscing about the past make us downplay costs - [Competition](https://ui-patterns.com/patterns/Competition): When sharing the same environment, we'll strive to attain things that cannot be shared - [Autonomy](https://ui-patterns.com/patterns/autonomy): We strive to feel in control - [Status](https://ui-patterns.com/patterns/Status): We constantly look to how our actions improve or impair how others see us - [Noble Edge Effect](https://ui-patterns.com/patterns/noble-edge-effect): Products of socially responsible companies are seen as superior ## Articles - [All articles](https://ui-patterns.com/blog): essays on UX, design psychology and product development - [Onboarding Is Becoming a Conversation](https://ui-patterns.com/blog/onboarding-is-becoming-a-conversation): In ten onboarding journeys, setup is handed to the user’s AI coding agent, the wizard has become a prompt box, and AI has become the new paywall. - [Why Create a Design System](https://ui-patterns.com/blog/why-create-a-design-system): Design systems are often positioned as the solution to inconsistent interfaces, slow development, and fragmented user experiences. - [People Choose the Path of Least Effort](https://ui-patterns.com/blog/people-choose-the-path-of-least-effort): People tend to choose the path that requires the least effort. When something is easy to do, they do it. When it requires too much effort, they delay, abandon, or... - [How Better Usability Reduces Risk](https://ui-patterns.com/blog/how-better-usability-reduces-risk): Reducing Friction in UI Design - [Fast to Build. Hard to Use.](https://ui-patterns.com/blog/fast-to-build-hard-to-use): AI tools have made AI UX design wildly productive: you can prompt your way to screens, flows, even working prototypes in minutes. But the friction didn’t vanish — it moved... - [Testing With Synthetic Users](https://ui-patterns.com/blog/testing-with-synthetic-users): A Practical Guide for Product & UX Teams - [Stop Designing Use Cases. Start Designing Capabilities.](https://ui-patterns.com/blog/stop-designing-use-cases-start-designing-capabilities): Why path-based UX fragments products, and how platform thinking fixes it. - [8 UX research practices we should let die](https://ui-patterns.com/blog/8-ux-research-practices-we-should-let-die): Some are outdated. Others are misused. And a few were never that useful to begin with. Yet they continue to show up in project briefs, design sprints, and stakeholder requests—not... - [Book review: Practical UI, 2nd edition](https://ui-patterns.com/blog/book-review-practical-ui-2nd-edition): A friendly and pattern-focused UI design guide - [Why flipping your ideation brainstorms will lead to more creativity](https://ui-patterns.com/blog/why-flipping-your-ideation-brainstorms-will-lead-to-more-creativity): The Persuasive Patterns card decks are a powerful tool for shaping user experiences. They help teams integrate behavioral science into design, leveraging principles like scarcity, reciprocity, and commitment to encourage... - [Design Patterns are the building blocks of good UI](https://ui-patterns.com/blog/design-patterns-are-the-building-blocks-of-good-ui): Have you ever marveled at the effortless way LEGO bricks click together? It’s not just a matter of clever engineering; it’s a testament to brilliant design. Each brick is a... - [Why sticking to known UI patterns improves UX](https://ui-patterns.com/blog/why-sticking-to-known-ui-patterns-improves-ux): Ever feel like you’ve landed on a website in a foreign language, even though it’s clearly in English? That’s the frustration of encountering an interface that throws all conventions out... - [Why most Design Systems fail – and how to cultivate success](https://ui-patterns.com/blog/why-most-design-systems-fail-and-how-to-cultivate-success): Implementing a design system takes more than the creation of the system itself. It is more important to focus strategic integration within an organization's workflows and culture than it is... - [A UX Designer's First 100 Days](https://ui-patterns.com/blog/a-ux-designers-first-100-days): Creating a user-centric culture in your new role - [How to get better at UI and UX design](https://ui-patterns.com/blog/How-to-get-better-at-UI-design): In the quest of becoming a good UI designer, you can come a long way by reading books, attending conferences, formally educating yourself, trying out tutorials, or just experimenting on... - [Best Practices for Ethical Persuasive Design](https://ui-patterns.com/blog/persuasive-patterns-best-practices): Design psychology is a powerful tool for creating effective user experiences, but it must be used responsibly. Designers must understand the complexities of human behavior and create experiences that work... - [Designing for Change: Using the COM-B Model to Drive Behavior Change](https://ui-patterns.com/blog/designing-for-change-using-the-com-b-model-to-drive-behavior-change): Behavior change is a complex process that requires a deep understanding of the factors that drive people’s actions. To help designers create effective behavior change interventions, the COM-B model has... - [Riding the Motivational Wave: How to use Persuasive Patterns to design for action.](https://ui-patterns.com/blog/designing-for-action-design-psychology-and-motivational-waves): As designers, our ultimate goal is to create designs that motivate users to take action. But what drives user behavior? And how can we design products that encourage users to... - [How do you control innovation?](https://ui-patterns.com/blog/how-do-you-control-innovation): First, you shouldn't try to control innovation. Toward an agile PMO. - [Designers want influence, but don't want to be accountable](https://ui-patterns.com/blog/designers-want-power-but-dont-want-to-be-accountable): Design is a critical component of many organizations, and designers play a crucial role in shaping products and services. However, there are several challenges to designing and scaling a design... - [Your job as a designer is not design](https://ui-patterns.com/blog/your-job-as-a-designer-is-not-to-create-mockups): Your job as a UX designer is not just to create functional designs. It’s to bring value to the user and the business by creating experiences that are meaningful, delightful,... - [The missing link in Design Thinking: Execution](https://ui-patterns.com/blog/the-missing-link-in-design-thinking-execution): Design thinking has been hailed as a magical process for solving complex problems by bringing together diverse perspectives and applying empathy to the needs of users. But the biggest problem... - [Product Managers should do more mock-ups](https://ui-patterns.com/blog/product-managers-should-do-more-mock-ups): We often define ourselves by the roles we play and the boundaries of our responsibilities. But is it really a bad thing to trespass across those boundaries and take on... - [Testing: your new competitive advantage](https://ui-patterns.com/blog/testing-your-new-competitive-advantage): Most can agree that testing is important, yet so few actually test. - [Lean startup is misunderstood](https://ui-patterns.com/blog/lean-startup-is-misunderstood): Don’t go out and build actual stuff. ## Talks - [All talks](https://ui-patterns.com/talks): 220 recorded conference talks on UX and product design, by [speaker](https://ui-patterns.com/talks/speakers), [conference](https://ui-patterns.com/talks/events) and [topic](https://ui-patterns.com/talks/topics) - [10x not 10% - Product management by orders of magnitude](https://ui-patterns.com/talks/videos/10x-not-10-percent-product-management-by-orders-of-magnitude-by-ken-norton-at-mind-the-product-2015): talk by Ken Norton at Mind the Product (2015). Ken Norton at Mind the Product 2015 on 10x thinking: why aiming for tenfold rather than 10% improvement changes how product teams work and innovate.... - [16 Design Patterns for User Engagement](https://ui-patterns.com/talks/videos/16-design-patterns-for-user-engagement-nadya-direkova): talk by Nadya Direkova at GSummit (2012). Nadya Direkova at GSummit 2012 on design patterns for user engagement: rewards, progression, quests, onboarding and building the expert player experience. - [21 Secrets for Top Converting Websites](https://ui-patterns.com/talks/videos/21-secrets-for-top-converting-websites): talk by Bryan Eisenberg at Affiliate Summit (2011). Bryan Eisenberg at Affiliate Summit 2011 on website conversion: real examples from Amazon, GEICO and Victoria's Secret, forms, thank you pages and assurance. - [40 Things you didn’t know about #UX recruitment](https://ui-patterns.com/talks/videos/40-things-you-didnt-know-about-number-ux-recruitment-and-were-too-afraid-to-ask): talk by Be Kaler at Northern User Experience (2014). Be Kaler of Futureheads at Northern User Experience 2014 on UX recruitment: hiring trends, pay, the most wanted skills and working with a recruitment partner.... - [5 Psychological Principles of Persuasive Product Design](https://ui-patterns.com/talks/videos/5-psychological-principles-of-persuasive-product-design-by-nathalie-nahai-at-mind-the-product-2015): talk by Nathalie Nahai at Mind the Product (2015). Nathalie Nahai at Mind the Product 2015 on five psychological principles of persuasive design: sunk cost, variable reward, novelty and appointment dynamics. - [The 7 deadly sins of user research](https://ui-patterns.com/talks/videos/7-deadly-sins-of-user-research-david-travis): talk by David Travis at Northern User Experience (2014). David Travis at Northern User Experience 2014 on the seven deadly sins of user research, from believing what people say they want to cherry-picking findings.... - [A Tour of the Design Process at 37signals](https://ui-patterns.com/talks/videos/a-tour-of-the-design-process-at-37signals-basecamp): talk by Ryan Singer at Future of Web Design (2010). Ryan Singer at Future of Web Design 2010 tours the 37signals design process: modeling, sketching, HTML, Photoshop explorations and moving to live code. - [Designing with Empathy](https://ui-patterns.com/talks/videos/aaron-gustafson-designing-with-empathy-beyond-tellerrand-2013): talk by Aaron Gustafson at beyond tellerrand (2013). Aaron Gustafson at beyond tellerrand 2013 on designing with empathy: why understanding real people beats designing for faceless users, and how it helps. - [Building Great Design Teams](https://ui-patterns.com/talks/videos/aarron-walter-building-great-design-teams-btconfber2015): talk by Aaron Walter at beyond tellerrand (2015). Aarron Walter at beyond tellerrand 2015 on building great design teams: hiring for complementary skills and personalities, drawn from a decade at MailChimp. - [Adapting Ourselves to Adaptive Content](https://ui-patterns.com/talks/videos/adapting-ourselves-to-adaptive-content-karen-mcgrane): talk by Karen McGrane at An Event Apart (2013). Karen McGrane at An Event Apart 2013 on adaptive content: why desktop-era content workflows fail on mobile and how to plan for flexible, reusable content.... - [Adaptive Content, Context, and Controversy](https://ui-patterns.com/talks/videos/adaptive-content-context-and-controversy-karen-mcgrane): talk by Karen McGrane at Design and Content Conference (2015). Karen McGrane at Design and Content Conference 2015 on adaptive content: targeting by device and context, why it is rarely needed, and how it can... - [Almost Everything I've Learned From 5 Years of Lean UX](https://ui-patterns.com/talks/videos/almost-everything-ive-learned-from-5-years-of-lean-ux-jeff-gothelf): talk by Jeff Gothelf at UX Poland (2016). Jeff Gothelf at UX Poland 2016 on five years of Lean UX: product discovery, cross-functional teams and evidence-based decisions through experimentation. - [Animating the User Experience](https://ui-patterns.com/talks/videos/animating-the-user-experience-rachel-nabors): talk by Rachel Nabors at beyond tellerrand (2015). Rachel Nabors at beyond tellerrand 2015 on animating the user experience: the six components of motion design and when to plan animation in your process.... - [Atomic Design](https://ui-patterns.com/talks/videos/atomic-design-brad-frost): talk by Brad Frost at In Control Conference (2014). Brad Frost's 2014 talk introducing atomic design, a methodology for building robust design systems by breaking interfaces down into their atomic elements. - [Augmenting UX with Data](https://ui-patterns.com/talks/videos/augmenting-ux-with-data-jim-sterne): talk by Jim Sterne at UX Poland (2015). Jim Sterne at UX Poland 2015 on augmenting UX with data: what big data can tell you about users, why surveys mislead, and the role... - [Badass: Making Users Awesome](https://ui-patterns.com/talks/videos/badass-making-users-awesome-kathy-sierra): talk by Kathy Sierra at Mind the Product (2016). Kathy Sierra at Mind the Product San Francisco 2016 on making users awesome: product context, reducing cognitive leaks and helping users reach a state of... - [Behavior Change as Value Proposition](https://ui-patterns.com/talks/videos/behavior-change-as-value-proposition-chris-risdon): talk by Chris Risdon at UX Week (2013). Chris Risdon at UX Week 2013 on behavior change as a value proposition: how personal data, smart products and data visualization influence our everyday habits.... - [Better product definition with Lean UX and Design Thinking](https://ui-patterns.com/talks/videos/better-product-definition-with-lean-ux-and-design-thinking-jeff-gothelf): talk by Jeff Gothelf at Lean IT Summit (2014). Jeff Gothelf at the Lean IT Summit 2014 on better product definition: replacing requirements with testable hypotheses using Lean UX and Design Thinking. - [Beyond usability: Designing with persuasive patterns](https://ui-patterns.com/talks/videos/beyond-usability-designing-with-persuasive-patterns-anders-toxboe): talk by Anders Toxboe at GOTO. Anders Toxboe at GOTO 2018 on persuasive patterns: using psychology to build trust, onboard users, drive discovery and keep people coming back. - [Beyond Usable: Mapping Emotion to Experience](https://ui-patterns.com/talks/videos/beyond-usable-mapping-emotion-to-experience-kelly-goto): talk by Kelly Goto at UX Lisbon (2014). Design ethnographer Kelly Goto at UX Lisbon 2014 on mapping emotion to experience: the emotional attachments people form to brands, products and devices. - [Collaborate Innovation](https://ui-patterns.com/talks/videos/bif-4-frans-johansson-at-bif-4): talk by Frans Johansson at BIF Collaborative Innovation Summit. Frans Johansson, author of The Medici Effect, on collaborative innovation: why new ideas emerge where diverse fields, cultures and teams intersect. - [Style Guide Best Practices](https://ui-patterns.com/talks/videos/brad-frost-style-guide-best-practices-btconfber2015): talk by Brad Frost at beyond tellerrand (2015). Brad Frost at beyond tellerrand 2015 on style guide best practices: how style guides and pattern libraries bring consistency and a shared vocabulary to teams.... - [Breakthrough designs for ultra-low-cost products](https://ui-patterns.com/talks/videos/breakthrough-designs-for-ultra-low-cost-products-mashelkar): talk by R.A. Mashelkar at TED Talks (2010). R.A. Mashelkar at TED 2010 shares three stories of ultra-low-cost design from India, bringing products like cars and prosthetics within everyone's reach. - [Stop Drawing Dead Fish](https://ui-patterns.com/talks/videos/bret-victor-stop-drawing-dead-fish): talk by Bret Victor at SF SIGGRAPH. Watch Bret Victor's 2013 talk Stop Drawing Dead Fish, a talk about the essence of digital art, filed under animation and delight in product design.... - [How to Build Habit-Forming Products](https://ui-patterns.com/talks/videos/building-habit-forming-products): talk by Nir Eyal at Startup Grind (2017). Nir Eyal explains the Hook Model, the four-phase pattern of trigger, action, reward and investment that habit-forming products use to drive repeat engagement. - [Building Happy Product Teams](https://ui-patterns.com/talks/videos/building-happy-product-teams-heist-laura-klein): talk by Laura Klein at Mind the Product (2016). Laura Klein at Mind the Product 2016 on building happy product teams: what heist movies teach about goals, trust, balance, incentives and remote work. - [Building Successful Teams with Evidence-Based Innovation and Design](https://ui-patterns.com/talks/videos/building-successful-teams-with-evidence-based-innovation-and-design-jeff-gothelf): talk by Jeff Gothelf at Talks at Google (2014). Jeff Gothelf's 2014 talk on building product design teams for evidence-based innovation: team makeup, process, management structure and how to measure success. - [Building with creative confidence](https://ui-patterns.com/talks/videos/building-with-creative-confidence-julie-zhuo): talk by Julie Zhuo at The Next Web Conference (2016). Julie Zhuo at The Next Web Conference 2016 on building with creative confidence: a three-question framework Facebook teams use to navigate product ambiguity. - [Buttons Are a Hack: The New Rules of Designing for Touch](https://ui-patterns.com/talks/videos/buttons-are-a-hack-the-new-rules-of-designing-for-touch-josh-clark): talk by Josh Clark at Webstock (2011). Josh Clark at Webstock 2011 on designing for touch: why buttons are a hack, how to build a gesture vocabulary, and what toys and toddlers... - [Bye, Bye Screen](https://ui-patterns.com/talks/videos/bye-bye-screen-andrea-krajewski): talk by Andrea Krajewski at beyond tellerrand (2016). Andrea Krajewski at beyond tellerrand 2016 on a world beyond the screen: what designers create when smart environments leave only the user experience. - [Cheat your way with UX](https://ui-patterns.com/talks/videos/cheat-your-way-with-ux-steph-troeth): talk by Steph Troeth at beyond tellerrand (2011). Steph Troeth at beyond tellerrand 2011 on UX tools to understand users, find your market, define a minimum viable product and translate brand values to... - [Client centric web design](https://ui-patterns.com/talks/videos/client-centric-web-design-paul-boag): talk by Paul Boag at DIBI (Design It Build It) (2012). Paul Boag on client-centric web design (2012): building a collaborative relationship with clients, getting better feedback and handling disagreements. - [Cognitive dissonance](https://ui-patterns.com/talks/videos/cognitive-dissonance-ash-donaldson): talk by Ash Donaldson at TEDxCanberra (2010). Ash Donaldson's 2010 TEDxCanberra talk on how our minds build belief, and why people believe Power Bands, supplements and anti-aging cures work. - [Conflict is the Key to Great UX](https://ui-patterns.com/talks/videos/conflict-is-the-key-to-great-ux-steve-fisher): talk by Steve Fisher at Design and Content Conference (2015). Steve Fisher at Design and Content Conference 2015 on why conflict is key to great UX: letting go of preconceptions and defences to free team... - [Connected Spaces to Make Connected Experiences](https://ui-patterns.com/talks/videos/connected-spaces-to-make-connected-experiences-stacey-mulcahy): talk by Stacey Mulcahy at beyond tellerrand (2014). Stacey Mulcahy at beyond tellerrand 2014 on connecting smart devices: OSC, WebSockets, Spacebrew, Arduino and Raspberry Pi linked to Unity3d and Node.js. - [Connected UX](https://ui-patterns.com/talks/videos/connected-ux-aarron-walter): talk by Aaron Walter at Web Directions (2013). Aarron Walter's 2013 talk on connected UX: building a shared, searchable home for design research so insights reach teams instead of getting lost. - [Content First](https://ui-patterns.com/talks/videos/content-first-jeffrey-zeldman): talk by Jeffrey Zeldman at An Event Apart (2013). Jeffrey Zeldman at An Event Apart 2013 on content first: the number one job of web designers, avoiding dark patterns and using mobile to put... - [Content in a Zombie Apocalypse](https://ui-patterns.com/talks/videos/content-in-a-zombie-apocalypse-karen-mcgrane): talk by Karen McGrane at beyond tellerrand (2014). Karen McGrane at beyond tellerrand 2014 on surviving the flood of new devices with a content strategy that separates content from form across platforms. - [Content is King, Distribution is Queen](https://ui-patterns.com/talks/videos/content-is-king-distribution-is-queen-jonathan-perelman): talk by Jonathan Perelman at 99U Conference (2014). BuzzFeed's Jonathan Perelman at 99U Conference 2014 on content and distribution: a social-first mindset, emotional appeal and respecting each platform. - [Counting stars: Creativity over predictability](https://ui-patterns.com/talks/videos/counting-stars-creativity-over-predictability-andrew-clarke): talk by Andrew Clarke at beyond tellerrand (2014). Andy Clarke at beyond tellerrand 2014 on creativity over predictability: why safe, test-driven web design loses its soul and what advertising can teach us. - [Creating Dashboards & Data Visualisations that Resonate](https://ui-patterns.com/talks/videos/creating-dashboards-and-data-visualisations-that-resonate-des-traynor): talk by Des Traynor at beyond tellerrand (2012). Des Traynor, co-founder of Intercom, at beyond tellerrand 2012 on designing dashboards and data visualisations that make sense of large data sets. - [Critical Thinking for Product Teams](https://ui-patterns.com/talks/videos/critical-thinking-for-product-teams-teresa-torres): talk by Teresa Torres at Mind the Product. Teresa Torres at Mind the Product London 2017 on the opportunity solution tree: a visual way for product teams to choose where to focus and... - [Dark Patterns: User Interfaces Designed to Trick People](https://ui-patterns.com/talks/videos/dark-patterns-user-interfaces-designed-to-trick-people): talk by Harry Brignull at UX Brighton (2010). Harry Brignull's 2010 talk on dark patterns: user interfaces deliberately crafted to trick people, how they differ from anti-patterns, and why to oppose them. - [Simplicity sells](https://ui-patterns.com/talks/videos/david-pogue-simplicity-sells): talk by David Pogue at TED Talks (2007). David Pogue's 2007 TED talk Simplicity Sells takes aim at technology's worst interface design offenders and shows examples of products that get it right. - [Definition of Done](https://ui-patterns.com/talks/videos/definition-of-done-paul-adams): talk by Paul Adams at UXDX (2020). Paul Adams of Intercom at UXDX 2020 on the definition of done: why it is contentious in teams and how it changes as teams move... - [Democratising Online Controlled Experiments at Booking.com](https://ui-patterns.com/talks/videos/democratising-online-controlled-experiments-at-booking-com-lukas-vermeer): talk by Lukas Vermeer at Mind the Product (2018). Lukas Vermeer on the culture of A/B testing at Booking.com: how central tooling lets teams run online controlled experiments and test risky assumptions. - [Design and Happiness](https://ui-patterns.com/talks/videos/design-and-happiness-stefan-sagmeister): talk by Stefan Sagmeister at Penny W. Stamps Speaker Series (2012). Graphic designer Stefan Sagmeister on design and happiness: a whimsical tour of moments that made him happy, and how many of them involve good design.... - [Design as a Competitive Advantage](https://ui-patterns.com/talks/videos/design-as-a-competitive-advantage-andy-budd): talk by Andy Budd at Mind the Product (2013). Andy Budd of Clearleft at Mind the Product 2013 argues design, not technology alone, is the true competitive advantage, because good design is about behavior.... - [Design, discovery and humor](https://ui-patterns.com/talks/videos/design-discovery-and-humor-david-carson): talk by David Carson at TED Talks (2009). David Carson's 2009 TED talk on design, discovery and humor: emotional response to design, the artist's intuition and the value of personal perspective. - [Design for Cognitive Bias](https://ui-patterns.com/talks/videos/design-for-cognitive-bias-david-dylan-thomas): talk by David Dylan Thomas at UX New Zealand. David Dylan Thomas at UX New Zealand 2020 on design for cognitive bias: how to use users' mental shortcuts for good instead of evil, and... - [Design for Engagement](https://ui-patterns.com/talks/videos/design-for-engagement-jesse-james-garrett): talk by Jesse James Garrett at UX Salon (2014). Jesse James Garrett at UX Salon 2014 on designing for engagement: understanding the modes of human engagement and how to create it across products and... - [Design Games](https://ui-patterns.com/talks/videos/design-games-donna-spencer): talk by Donna Spencer at UX Lisbon (2014). Donna Spencer at UX Lisbon 2014 on design games: card sorting, freelisting, Divide-the-Dollar and idea cards for gathering insights and generating ideas. - [Design in the Era of the Algorithm](https://ui-patterns.com/talks/videos/design-in-the-era-of-the-algorithm-josh-clark): talk by Josh Clark at push.conference (2018). Josh Clark at push.conference 2018 on design in the era of the algorithm: using machine learning as design material to improve products and invent new... - [Design Practices for Co-creation and Engagement](https://ui-patterns.com/talks/videos/design-practices-for-co-creation-and-engagement): talk by Dave Gray at UX Week (2010). Dave Gray at UX Week 2010 on design practices for co-creation: how work must change for a knowledge economy, with insights from his book Gamestorming.... - [Design Principles: The Philosophy of UX](https://ui-patterns.com/talks/videos/design-principles-the-philosophy-of-ux-whitney-hess): talk by Whitney Hess at Ignite (2011). Whitney Hess's 2011 talk on design principles as the philosophy of UX: why good visual design isn't enough and how guiding principles steer decisions. - [The design sprint: from Google Ventures to Google](https://ui-patterns.com/talks/videos/design-sprint-from-google-ventures-to-google-x): talk by Nadya Direkova & Daniel Burka & Jake Knapp at Google I/O (2014). Daniel Burka, Jake Knapp and Nadya Direkova at Google I/O 2014 on the design sprint, a five-day process for prototyping and testing any product idea.... - [Designing Cognitive Engagement For Everyone](https://ui-patterns.com/talks/videos/designing-cognitive-engagement-for-everyone-andrew-zusman): talk by Andrew Zusman at UX Salon (2014). Andrew Zusman at UX Salon 2014 on designing for cognitive differences: universal design, accessibility and why focusing on peripheral users helps everyone. - [Designing Emotional Experiences](https://ui-patterns.com/talks/videos/designing-emotional-experiences-aarron-walter): talk by Aaron Walter at Delight Conference (2013). Aarron Walter's 2013 talk on designing emotional experiences: going beyond usability to express brand personality and delight your audience. - [Designing for love: The sex appeal of applications](https://ui-patterns.com/talks/videos/designing-for-love-the-sex-appeal-of-applications-slash-jacob-greenshpan): talk by Jacob Greenshpan at UX Salon (2014). Jacob Greenshpan at UX Salon 2014 on emotional design: how the phases of love and the rules of attraction can shape apps and animation users... - [Designing Meaningful Animation](https://ui-patterns.com/talks/videos/designing-meaningful-animation-val-head-btconfdus-2016): talk by Val Head at beyond tellerrand (2016). Val Head at beyond tellerrand 2016 on designing meaningful animation: timing, offsets, secondary action and motion principles for interface design. - [Designing Motion: Smart Transitions in UI Design](https://ui-patterns.com/talks/videos/designing-motion-smart-transitions-in-ui-design-adrian-zumbrunnen): talk by Adrian Zumbrunnen at UX Salon (2015). Adrian Zumbrunnen at UX Salon 2015 on motion in UI design: how transitions and animation make interfaces easier to understand and more delightful. - [Designing Obsidian](https://ui-patterns.com/talks/videos/designing-obsidian-typography-any-clymer): talk by Andy Clymer at Type@Cooper (2015). Andy Clymer of Hoefler & Co. on designing Obsidian, an elaborately shaded typeface, and the custom tools and process used to prototype its intricate design.... - [Designing the User Experience Curve](https://ui-patterns.com/talks/videos/designing-the-user-experience-curve): talk by Andy Budd at Future of Web Design (2008). Andy Budd of Clearleft on designing the user experience curve: seven key factors for turning utilitarian websites into customer experiences people value. - [Designing web interfaces for kids](https://ui-patterns.com/talks/videos/designing-web-interfaces-for-kids-trine-falbe): talk by Trine Falbe at Front-Trends (2015). Trine Falbe at Front-Trends 2015 on designing web interfaces for kids: how children's search, language, cognitive and motor skills differ from adults'. - [Designing with the Mind in Mind](https://ui-patterns.com/talks/videos/designing-with-the-mind-in-mind): talk by Jeff Johnson at Talks at Google (2013). Jeff Johnson on Designing with the Mind in Mind: the perceptual and cognitive psychology behind UI design rules, and how to apply them when rules... - [Digital Adaptation: Time To Untie Your Hands](https://ui-patterns.com/talks/videos/digital-adaptation-time-to-untie-your-hands-paul-boag): talk by Paul Boag at Smashing Conference (2014). Paul Boag at Smashing Conference 2014 on digital adaptation: why organisations struggle with the web and how designers can drive change in company culture. - [Don't Join the Cult](https://ui-patterns.com/talks/videos/dont-join-the-cult-paul-adams): talk by Paul Adams at Mind the Product (2018). Paul Adams of Intercom at Mind the Product 2018: why product managers aren't the centre of the world, plus a 12-point plan for building great... - [Don't Listen to Users, Sample Their Experience!](https://ui-patterns.com/talks/videos/dont-listen-to-users-sample-their-experience-tomer-sharon): talk by Tomer Sharon at Google I/O (2014). Tomer Sharon on the Experience Sampling Method: a simple user research technique for uncovering real user needs, as applied at Google Search, with a how-to.... - [Empathy: your secret weapon in designing for the web](https://ui-patterns.com/talks/videos/empathy-your-secret-weapon-in-designing-for-the-web-nathalie-nahai): talk by Nathalie Nahai at UX Brighton (2014). Web psychologist Nathalie Nahai at UX Brighton 2014 on empathy in web design: emotion, mirror neurons and the brain's systems in persuasive design. - [Stop Writing For the Web](https://ui-patterns.com/talks/videos/erika-hall-stop-writing-for-the-web): talk by Erika Hall at Creative Mornings (2016). Erika Hall at Creative Mornings 2016 on writing for interactive experiences: why traditional writing habits hold back interface language and UX writing. - [Escaping the Build Trap](https://ui-patterns.com/talks/videos/escaping-the-build-trap-melissa-perri): talk by Melissa Perri at Productized (2018). Melissa Perri at Productized 2018 on escaping the build trap: refocusing product teams on user value and experimentation instead of shipping features. - [Everybody Hurts: Content for Kindness](https://ui-patterns.com/talks/videos/everybody-hurts-content-for-kindness-number-sara-wachter-boettcher): talk by Sara Wachter-Boettcher at Northern User Experience (2015). Sara Wachter-Boettcher at Northern User Experience 2015 on content for kindness: designing forms, headlines and site structures with compassion. - [Experiencing Delightful Content](https://ui-patterns.com/talks/videos/experiencing-delightful-content-jared-spool): talk by Jared Spool at UX Immersion (2013). Jared Spool on delightful content: why users experience content as details of the experience, and what that means for designers and content strategists. - [Experiment to innovate](https://ui-patterns.com/talks/videos/experiment-to-innovate-anders-toxboe): talk by Anders Toxboe at GOTO. Anders Toxboe at GOTO 2019 on product experimentation: escaping tunnel vision and testing ideas systematically to build the right thing. - [First why and then trust](https://ui-patterns.com/talks/videos/first-why-and-then-trust-simon-sinek): talk by Simon Sinek at TED Talks (2011). Simon Sinek on starting with why and building trust: how influential leaders think, act and communicate, and why shared beliefs create trust. - [From Information to Understanding - Solving the Small Data Problems](https://ui-patterns.com/talks/videos/from-information-to-understanding-solving-the-small-data-problems): talk by Stephen Anderson at TED Talks (2012). Stephen P. Anderson on turning information into understanding: ideas from Figure It Out for better presentations, meetings, software and decisions. - [From Paths to Sandboxes](https://ui-patterns.com/talks/videos/from-paths-to-sandboxes-by-stephen-p-anderson): talk by Stephen Anderson at Gamification 2013 (2013). Stephen P. Anderson at Gamification 2013 on paths vs sandboxes: why open-ended environments like Pinterest and World of Warcraft engage people. - [Fun is the Future: Mastering Gamification](https://ui-patterns.com/talks/videos/fun-is-the-future-mastering-gamification): talk by Gabe Zichermann at Google Tech Talk (2010). Gabe Zichermann at a Google Tech Talk on gamification: how points, badges, levels and leaderboards change engagement in product design and marketing. - [Getting Out of Our Ruts](https://ui-patterns.com/talks/videos/getting-out-of-our-ruts-jen-simmons): talk by Jen Simmons at Generate New York (2014). Jen Simmons on web layout design patterns: how new CSS layout properties could end a decade of sameness and spark a renaissance in page layout.... - [Delight and innovation](https://ui-patterns.com/talks/videos/giles-colborne-delight-and-innovation): talk by Giles Colborne at UX Lausanne (2014). Giles Colborne, author of Simple and Usable, at UX Lausanne 2014 on delight and innovation in design, with practical tips drawn from ten years of... - [Great Design for Great Digital Products](https://ui-patterns.com/talks/videos/great-design-for-great-digital-products-jane-austin): talk by Jane Austin at Mind the Product (2017). Jane Austin at Mind the Product London 2017 on design that brings perspectives together: shared understanding and deciding by consent, not consensus, at Moo. - [Great designers steal](https://ui-patterns.com/talks/videos/great-designers-steal-jeff-veen): talk by Jeff Veen at Ignite (2009). Jeff Veen, co-founder of Adaptive Path and known for Typekit, on why great designers steal: taking what you need from elegant solutions instead of copying.... - [Growth & Referral at Airbnb](https://ui-patterns.com/talks/videos/growth-and-referral-at-airbnb-gustaf-alstromer): talk by Gustaf Alströmer at The Family (2015). Gustaf Alströmer, who led Airbnb's growth teams, speaks at The Family in 2015 about how Airbnb approaches growth hacking and its referral programme. - [Guerrilla Design Tactics](https://ui-patterns.com/talks/videos/guerrilla-design-tactics-samantha-warren): talk by Samantha Warren at Design and Content Conference (2015). Samantha Warren of Adobe at the Design and Content Conference 2015 on guerrilla design tactics: persuading organisations to adopt better design. - [How to Get Users and Grow](https://ui-patterns.com/talks/videos/gustaf-alstromer-how-to-get-users-and-grow): talk by Gustaf Alströmer at Startup School (2018). Gustaf Alströmer at Startup School 2018 on how to get users and grow: strategies for scaling a startup's user base and customer acquisition. - [Hacking Shyness – Designing Social Interaction](https://ui-patterns.com/talks/videos/hacking-shyness-designing-social-interaction-sebastian-deterding): talk by Sebastian Deterding at Alibis for Interaction. Sebastian Deterding on hacking shyness: how social dynamics create embarrassment, and design patterns for play and participation without fear. - [Haunted by Data](https://ui-patterns.com/talks/videos/haunted-by-data-maciej-ceglowski): talk by Maciej Ceglowski at Strata + Hadoop World (2015). Maciej Ceglowski, founder of Pinboard, compares big data to nuclear energy and argues for enforceable limits on what data companies may keep. - [Hidden Secrets of the Amazon](https://ui-patterns.com/talks/videos/hidden-secrets-of-the-amazon): talk by Bryan Eisenberg at Nordic eCommerce Summit (2013). Bryan Eisenberg on the evolution of Amazon's add-to-cart button and the 'ready to buy' area, and what a major test of it teaches about conversion.... - [Hooked on a Feeling](https://ui-patterns.com/talks/videos/hooked-on-a-feeling-stephen-p-anderson): talk by Stephen Anderson at IxDA Events (2015). Stephen P. Anderson at IxDA 2015 on emotional engagement: what film, game design, storytelling and advertising teach about crafting experiences. - [How a Facebook Designer Thinks](https://ui-patterns.com/talks/videos/how-a-facebook-designer-thinks-julie-zhuo): talk by Julie Zhuo at Stanford eCorner (2016). Julie Zhuo, Facebook's VP of Product Design, on the three questions that start every new feature: what people problem, is it real, and is it... - [How Designers Destroyed the World](https://ui-patterns.com/talks/videos/how-designers-destroyed-the-world-mike-monteiro): talk by Mike Monteiro at Webstock (2013). Mike Monteiro of Mule Design at Webstock 2013 on design responsibility: why designers are accountable for the impact their work has on the world. - [How giant websites design for you (and a billion others, too)](https://ui-patterns.com/talks/videos/how-giant-websites-design-for-you-and-a-billion-others-too-margaret-gould-stewart): talk by Margaret Gould Stewart at TED Talks (2014). Margaret Gould Stewart, Facebook's director of product design, outlines three rules for designing at massive scale, from the like and share buttons. - [How great design makes ideas new](https://ui-patterns.com/talks/videos/how-great-design-makes-ideas-new-milton-glaser): talk by Milton Glaser at TED Talks (2010). Milton Glaser, designer of the I love NY logo, in a 2010 TED talk on inspiration in graphic design and how breaking the rules can... - [How to build your creative confidence](https://ui-patterns.com/talks/videos/how-to-build-your-creative-confidence-david-kelley): talk by David Kelley at TED Talks (2012). IDEO founder David Kelley in a 2012 TED talk on creative confidence: the divide between creatives and non-creatives, and how anyone can bridge it. - [How to create better A/B tests based on User Research](https://ui-patterns.com/talks/videos/how-to-create-better-a-slash-b-tests-based-on-user-research-karl-gills): talk by Karl Gills at UX Poland (2015). Karl Gills at UX Poland 2015 on better A/B tests: using analytics, surveys, session recordings and user testing to find test ideas that work. - [How to Tell Stories in an A.D.D. World](https://ui-patterns.com/talks/videos/how-to-tell-stories-in-an-add-world-gary-vaynerchuk): talk by Gary Vaynerchuk at 99U Conference (2014). Gary Vaynerchuk at the 99U Conference 2014 on storytelling in an attention-short world: hooking audiences on social media and respecting each platform. - [How to use data to make a hit TV show](https://ui-patterns.com/talks/videos/how-to-use-data-to-make-a-hit-tv-show-sebastian-wernicke): talk by Sebastian Wernicke at TED Talks (2016). Data scientist Sebastian Wernicke in a 2016 TED talk on what goes wrong when decisions rely purely on data, and a smarter, brainier way to... - [How to use psychology to make people click](https://ui-patterns.com/talks/videos/how-to-use-psychology-to-make-people-click-nathalie-nahai): talk by Nathalie Nahai (2014). Web psychologist Nathalie Nahai on using psychology, design and behavioural economics to build more persuasive, effective websites and marketing. - [Humans, not Users: Why UX is a Problem](https://ui-patterns.com/talks/videos/humans-not-users-why-ux-is-a-problem-johannes-ippen): talk by Johannes Ippen at TED Talks (2019). Johannes Ippen, designer and founder of Human Deluxe, argues that UX design drives product success at the cost of happiness and mental health. - [Ideas are cheap. Execution is everything.](https://ui-patterns.com/talks/videos/ideas-are-cheap-execution-is-everything-christina-wodtke): talk by Christina Wodtke at IxDA Events (2014). Christina Wodtke at IxDA 2014 on execution: lessons from Yahoo, LinkedIn, MySpace and Zynga on building consensus and accountability in teams. - [Illusions of Efficiency in UX](https://ui-patterns.com/talks/videos/illusions-of-efficiency-in-ux-giles-colborne): talk by Giles Colborne at MEX (Mobile User Experience) (2014). Giles Colborne, founder of cxpartners, on illusions of efficiency in UX: how users perceive speed and latency, and how to turn that into better experiences.... - [Indistractable: How to Master the Skill of the Century](https://ui-patterns.com/talks/videos/indistractable-how-to-master-the-skill-of-the-century-nir-eyal): talk by Nir Eyal at Mind the Product. Nir Eyal at Mind the Product San Francisco 2018 on distraction: why we can't focus at work and who is really to blame for the... - [Individuals Must Change Habits for Better Health](https://ui-patterns.com/talks/videos/individuals-must-change-habits-for-better-health-bj-fogg): talk by B. J. Fogg at Stanford Graduate School of Business (2011). BJ Fogg, founder of the Stanford Persuasive Technology Lab, on changing habits for better health: why old habits die hard and how new ones take... - [Infinite Inputs](https://ui-patterns.com/talks/videos/infinite-inputs-luke-wroblewski): talk by Luke Wroblewski at dConstruct (2013). Luke Wroblewski, author of Mobile First, at dConstruct 2013 on infinite inputs: how touch, voice and motion force interface design to keep adapting. - [Proven Ways to Activate Buying Intent](https://ui-patterns.com/talks/videos/insights-that-incite-proven-ways-to-active-buying-intent-tim-riesterer): talk by Tim Riesterer at Content Marketing World (2016). Tim Riesterer at Content Marketing World 2016 on persuasive content: unconsidered needs, contrast and risk to move buyers off the status quo. - [Intricate beauty by design](https://ui-patterns.com/talks/videos/intricate-beauty-by-design-marian-bantjes): talk by Marian Bantjes at TED Talks (2010). Designer and typographer Marian Bantjes in a 2010 TED talk on intricate visual work, cross-pollinating inspiration and why she works in the public sphere. - [Introduction to Modern Product Discovery](https://ui-patterns.com/talks/videos/introduction-to-modern-product-discovery-teresa-torres): talk by Teresa Torres at Productized (2016). Teresa Torres' Productized 2016 keynote on modern product discovery: recent changes in product management and how to combine methods into a coherent strategy. - [Is Design Metrically Opposed?](https://ui-patterns.com/talks/videos/is-design-metrically-opposed-jared-spool): talk by Jared Spool at Design and Content Conference (2015). Jared Spool at the Design and Content Conference 2015 on design metrics: KPIs, the limits of bounce rate and NPS, and lessons from Amazon and... - [In the particular lies the Universal](https://ui-patterns.com/talks/videos/james-victore-in-the-particular-lies-the-universal): talk by James Victore at Made by Few (2014). Designer James Victore on creative work: why putting your own stories, opinions and experiences into your work makes it meaningful to others. - [Biomimicry in action](https://ui-patterns.com/talks/videos/janine-benyus-biomimicry-in-action): talk by Janine Benyus at TED Talks (2009). Biologist Janine Benyus in a 2009 TED talk on biomimicry: looking to nature first to solve design problems, with dozens of nature-inspired products. - [Using the Kano Model to Build Delightful UX](https://ui-patterns.com/talks/videos/jared-spool-on-using-the-kano-model-to-build-delightful-ux): talk by Jared Spool at Delight Conference (2013). Jared Spool on using the Kano Model to build delightful UX: why users were delighted by Flickr's personalised homepage, and why the delight faded. - [Building Businesses That Last](https://ui-patterns.com/talks/videos/jason-fried-plus-scott-heiferman-building-businesses-that-last): talk by Jason Fried & Scott Heiferman at 99U Conference (2014). Jason Fried of 37signals and Scott Heiferman of Meetup at 99U 2014 on building businesses that last: choosing slow, sustained growth over rapid scaling. - [Design for Disaster](https://ui-patterns.com/talks/videos/jeff-veen-design-for-disaster): talk by Jeff Veen at Velocity Conference. Jeff Veen on designing for disaster: lessons from a near crisis at Typekit and how teams can build a lasting culture of making amazing things.... - [Momentum: Crafting a Creative Culture](https://ui-patterns.com/talks/videos/jeffrey-veen-momentum-crafting-a-creative-culture-beyond-tellerrand-dusseldorf-2015): talk by Jeff Veen at beyond tellerrand (2015). Jeff Veen at beyond tellerrand 2015 on crafting a creative culture: managing design teams to their potential and why culture is a competitive edge. - [15 Lessons From 15 Years In UX](https://ui-patterns.com/talks/videos/jesse-james-garrett-15-lessons-from-15-years-in-ux-smashingconf-nyc-2014): talk by Jesse James Garrett at Smashing Conference (2014). Jesse James Garrett at SmashingConf NYC 2014 shares 15 lessons from 15 years in UX, from managing stakeholders to selling design and learning from failure.... - [Forms are boring](https://ui-patterns.com/talks/videos/joe-leech-forms-are-boring-nux2): talk by Joe Leech at Northern User Experience (2013). Joe Leech of cxpartners at Northern User Experience 2013 on form design: using psychology and craft to make forms fun to create and a pleasure... - [Laziness in the Time of Responsive Design](https://ui-patterns.com/talks/videos/laziness-in-the-time-of-responsive-design-css-ethan-marcotte): talk by Ethan Marcotte at CSS Day (2014). Ethan Marcotte, author of Responsive Web Design, on simpler responsive design: using simple CSS effects and selectors to do a bit more with less. - [Lean UX: Getting Out of the Deliverables Business](https://ui-patterns.com/talks/videos/lean-ux-getting-out-of-the-deliverables-business): talk by Jeff Gothelf at UX Lisbon (2014). Jeff Gothelf at UX Lisbon 2014 on Lean UX: replacing heavy design deliverables with collaborative, hypothesis-based design that tests ideas early and often. - [Lean UX in the Enterprise](https://ui-patterns.com/talks/videos/lean-ux-in-the-enterprise-agility-through-cross-functional-collaboration-jeff-gothelf): talk by Jeff Gothelf (2015). Jeff Gothelf on Lean UX in the enterprise (2015): using continuous delivery and cross-functional collaboration to learn from users and build products that fit. - [Life Lessons from an ad man](https://ui-patterns.com/talks/videos/life-lessons-from-an-ad-man-rory-sutherland): talk by Rory Sutherland at TED Talks (2012). Rory Sutherland's 2012 TED talk on perception and intangible value: how many problems can be solved by changing how things are perceived instead of reality.... - [Living with Complexity](https://ui-patterns.com/talks/videos/living-with-complexity-don-norman): talk by Don Norman at TED Talks (2014). Don Norman on living with complexity: why simplicity is misleading, why bad design is the real problem, and how good design can tame complex technology.... - [Patterns: Five Essential Lessons from Richard Saul Wurman](https://ui-patterns.com/talks/videos/make-things-be-good-five-lessons-richard-saul-wurman-dan-klyn): talk by Dan Klyn at UX Week (2013). Dan Klyn at UX Week 2013 shares five essential lessons from the life and work of Richard Saul Wurman, the inventor of information architecture. - [Making Badass Developers](https://ui-patterns.com/talks/videos/making-badass-developers-kathy-sierra): talk by Kathy Sierra at O'Reilly Fluent (2015). Kathy Sierra on making users feel badass (2015): why how people want to be perceived when using a service shapes engagement and keeps them coming... - [Making Sense of Complexity](https://ui-patterns.com/talks/videos/making-sense-of-complexity-dave-snowden): talk by Dave Snowden at Lean, Agile & Scrum Conference (2013). Dave Snowden on making sense of complexity: exaptation, coherence, the order-complex-chaos ontologies, and why agile methods need more than one prescription. - [Managing Conflict](https://ui-patterns.com/talks/videos/managing-conflict-by-rochelle-king-at-mind-the-product-san-francisco): talk by Rochelle King at Mind the Product (2015). Rochelle King at Mind the Product San Francisco 2015 on managing conflict in product teams: success metrics, opposing views and learning, not winning. - [Managing for Productivity & Happiness](https://ui-patterns.com/talks/videos/managing-for-productivity-and-happiness-jason-fried): talk by Jason Fried at The Next Web Conference (2016). Jason Fried at The Next Web Conference 2016 on managing for productivity and happiness: protecting deep focus, avoiding micro-management and doing fewer things. - [Mapping Content to Customer Journeys](https://ui-patterns.com/talks/videos/mapping-content-to-customer-journeys-kathy-wagner): talk by Kathy Wagner at Design and Content Conference (2015). Kathy Wagner at the Design and Content Conference 2015 on mapping content to customer journeys to find user-focused content requirements for the wider UX. - [Meaningful Play: Getting Gamification Right](https://ui-patterns.com/talks/videos/meaningful-play-getting-gamification-right): talk by Sebastian Deterding at Google Tech Talk (2011). Sebastian Deterding's 2011 Google Tech Talk on gamification: why points and badges fall short, its blind spots, and how to design truly meaningful play. - [Measuring Customer Effort with Top Tasks](https://ui-patterns.com/talks/videos/measuring-customer-effort-with-top-tasks-gerry-mcgovern): talk by Gerry McGovern at UX Brighton (2017). Gerry McGovern at UX Brighton 2017 on Top Tasks Management: measuring and reducing the time and effort customers need to complete the tasks that matter... - [Message and Medium: Better Content by Design](https://ui-patterns.com/talks/videos/message-and-medium-better-content-by-design-kristina-halvorson): talk by Kristina Halvorson at An Event Apart (2012). Kristina Halvorson at An Event Apart 2012 on better content by design: finding key business messages and how they shape multichannel content strategy. - [Microinteractions](https://ui-patterns.com/talks/videos/microinteractions-dan-saffer): talk by Dan Saffer at IxDA Events (2013). Dan Saffer on microinteractions (IxDA, 2013): how small moments like muting a phone add delight, and their structure of triggers, rules, feedback and loops. - [Flow, the secret to happiness](https://ui-patterns.com/talks/videos/mihaly-csikszentmihalyi-flow-the-secret-to-happiness): talk by Mihaly Csikszentmihalyi at TED Talks (2008). Mihaly Csikszentmihalyi's 2008 TED talk on flow: what makes a life worth living, and why lasting satisfaction comes from activities that bring about flow. - [Missed Connections](https://ui-patterns.com/talks/videos/missed-connections-josh-payton): talk by Josh Payton at UX Poland (2015). Josh Payton at UX Poland 2015 on missed connections: why digital ecosystems break as users move between products, and how to build products that endure.... - [Mobile & UX: Inside the Eye of the Perfect Storm](https://ui-patterns.com/talks/videos/mobile-and-ux-inside-the-eye-of-the-perfect-storm-jared-spool): talk by Jared Spool at IxDA Events. Jared Spool (2011) on mobile and UX: how market maturity, the emergence of experience, the Kano model and Sturgeon's Law are raising the value of... - [Mobile First](https://ui-patterns.com/talks/videos/mobile-first-luke-wroblewski): talk by Luke Wroblewski at An Event Apart (2012). Luke Wroblewski at An Event Apart 2012 on Mobile First: three reasons to design web apps for mobile before desktop, the talk behind his book... - [Mobile To The Future](https://ui-patterns.com/talks/videos/mobile-to-the-future-luke-wroblewski): talk by Luke Wroblewski at An Event Apart (2012). Luke Wroblewski (2012) on why mobile needs its own design thinking: adapting common desktop web interactions for mobile and using mobile to rethink the web.... - [Mobile Usability Futures](https://ui-patterns.com/talks/videos/mobile-usability-futures-jakob-nielsen): talk by Jakob Nielsen at Talks at Google (2013). Jakob Nielsen (2013) on mobile usability: mobile strategy, designing and writing for small screens, usability comparisons and the future of smartphone UX. - [Modern Progressive Enhancement](https://ui-patterns.com/talks/videos/modern-progressive-enhancement-jake-archibald): talk by Jake Archibald at beyond tellerrand (2015). Jake Archibald at beyond tellerrand 2015 on modern progressive enhancement: keeping web performance in JavaScript-heavy apps and designing for connectivity. - [What I Learned Doing 250 Interviews at Google](https://ui-patterns.com/talks/videos/moishe-lettvin-what-i-learned-doing-250-interviews-at-google): talk by Moishe Lettvin (2014). Moishe Lettvin (2014) on what he learned doing 250 interviews at Google, and how that experience applies to getting real insight from customer interviews. - [Motion & Playfulness](https://ui-patterns.com/talks/videos/motion-and-playfulness-benjamin-de-cock): talk by Benjamin De Cock at CSS Day (2018). Benjamin De Cock (2018) on motion and playfulness in interface design: why animation and visual feedback matter, with real examples of delightful, trusted UX. - [Motion Design](https://ui-patterns.com/talks/videos/motion-design-mike-alderson): talk by Mike Alderson at Here London (2015). Mike Alderson, co-founder of motion design studio ManvsMachine, at Here London 2015 on where design, moving image and brand identity come together. - [Nudge](https://ui-patterns.com/talks/videos/nudge-richard-thaler): talk by Richard Thaler at Talks at Google (2008). Richard Thaler on Nudge (2008): why biases lead us to choose poorly, and how designing choice environments helps people make better decisions. - [On Web Typography](https://ui-patterns.com/talks/videos/on-web-typography-jason-santa-maria): talk by Jason Santa Maria at Webstock (2013). Jason Santa Maria at Webstock 2013 on web typography: judging typefaces, typographic planning, how type affects reading and how to choose and pair typefaces. - [One Design to Rule Them All](https://ui-patterns.com/talks/videos/one-design-to-rule-them-all-luke-wroblewski): talk by Luke Wroblewski at conversions@google (2013). Luke Wroblewski at conversions@google 2013 on designing websites for a complex multi-device world, and how to create one design that works on every screen. - [Open by default](https://ui-patterns.com/talks/videos/open-by-default-brad-frost): talk by Brad Frost at Webdagene (2014). Brad Frost at Webdagene 2014 on working open by default: why sharing knowledge, code and creative process benefits designers more than it costs them. - [Orchestrating Touchpoints](https://ui-patterns.com/talks/videos/orchestrating-touchpoints-chris-risdon-adaptive-path): talk by Chris Risdon at From Business to Buttons (2014). Chris Risdon (2014) on orchestrating touchpoints: designing cross-channel experiences that unfold over time and span the whole customer journey. - [Our personalized online persuasion profiles](https://ui-patterns.com/talks/videos/our-personalized-online-persuasion-profiles-maurits-kaptein): talk by Maurits Kaptein at TED Talks (2012). Maurits Kaptein, co-founder of PersuasionAPI, in a 2012 TED-listed talk on personalized online persuasion profiles and tailoring persuasion to each user. - [Design is in the details](https://ui-patterns.com/talks/videos/paul-bennett-design-is-in-the-details): talk by Paul Bennett at TED Talks (2007). IDEO's Paul Bennett in a 2007 TED talk shows playful, unusual products to argue that design can solve small, universal and overlooked problems. - [Perfectly executing the wrong plan](https://ui-patterns.com/talks/videos/perfectly-executing-the-wrong-plan-tomer-sharon): talk by Tomer Sharon at Google I/O (2014). Tomer Sharon at Google I/O 2014 on why well-built apps still fail, and how developers can validate assumptions quickly and cheaply with simple user research.... - [Personalization of Continuous Feedback](https://ui-patterns.com/talks/videos/personalization-of-continuous-feedback-maurits-kaptein): talk by Maurits Kaptein at mediaX at Stanford (2014). Maurits Kaptein (2014) on personalizing continuous feedback: how different online persuasion strategies influence different people, and why that matters. - [Persuasion and why we fail to predict it](https://ui-patterns.com/talks/videos/persuasion-and-why-we-fail-to-predict-it-maurits-kaptein): talk by Maurits Kaptein at TED Talks (2011). Maurits Kaptein's 2011 TED-listed talk on persuasion: why we act because others do, experts recommend it or it's our last chance, not just price and... - [Persuasive Profiling](https://ui-patterns.com/talks/videos/persuasion-profiling-maurits-kaptein): talk by Maurits Kaptein at conversions@google (2013). Maurits Kaptein at conversions@google 2013 on persuasion profiling: his research on online persuasion and the tactics behind successful websites. - [Persuasive Design: Get Users To Do What You Want Them To!](https://ui-patterns.com/talks/videos/persuasive-design-encouraging-your-users-to-do-what-you-want-them-to-andy-budd): talk by Andy Budd (2010). Andy Budd of Clearleft (2010) on persuasive design: when a usable, well-marketed product still isn't used, how design and psychology can change user behavior. - [Playful Machine Learning](https://ui-patterns.com/talks/videos/playful-machine-learning-andreas-refsgaard): talk by Andreas Refsgaard at UX Riga (2019). Creative coder Andreas Refsgaard at UX Riga 2019 on playful machine learning: unusual inputs and outputs, training without big data, and getting started. - [Product Development Tools](https://ui-patterns.com/talks/videos/product-development-tools-ryan-singer): talk by Ryan Singer at Mind the Product (2015). Ryan Singer of Basecamp at Mind the Product 2015 on product development tools: breaking products into orthogonal capabilities to reach done and see progress. - [Product Management: Going from Meh to Awesome](https://ui-patterns.com/talks/videos/product-management-going-from-meh-to-awesome-shiva-rajaraman): talk by Shiva Rajaraman at Mind the Product (2015). Shiva Rajaraman at Mind the Product 2015 on going from meh to awesome: superfans, pushing limits, and building platforms, with YouTube and Spotify examples. - [Product strategy in a growing company](https://ui-patterns.com/talks/videos/product-strategy-in-a-growing-company-des-traynor): talk by Des Traynor at Mind the Product (2014). Intercom co-founder Des Traynor at Mind the Product 2014 on product strategy in a growing company: keeping product-market fit as everything around you scales. - [Thinking, Fast and Slow](https://ui-patterns.com/talks/videos/prof-daniel-kahneman-thinking-fast-and-slow): talk by Daniel Kahneman at UBS Center for Economics in Society (University of Zurich) (2013). Nobel laureate Daniel Kahneman summarizes Thinking, Fast and Slow (2013): the mind's two systems, and whether your product appeals to System 1 or System 2.... - [Putting the Fonts into Webfonts](https://ui-patterns.com/talks/videos/putting-the-fonts-into-webfonts-jonathan-hoefler): talk by Jonathan Hoefler at beyond tellerrand (2014). Typeface designer Jonathan Hoefler at beyond tellerrand 2014 on webfonts: what makes type visually, mechanically and culturally right for the web. - [Applying Game Mechanics to Functional Software](https://ui-patterns.com/talks/videos/putting-the-fun-in-functional-applying-game-mechanics-to-functional-software): talk by Amy Jo Kim at Google Tech Talk (2009). Amy Jo Kim's 2009 Google Tech Talk on putting the fun in functional: the psychology behind game design and using game mechanics to engage web... - [Rapid Prototyping & Product Management](https://ui-patterns.com/talks/videos/rapid-prototyping-and-product-management-tom-chi): talk by Tom Chi at Mind the Product (2015). Tom Chi at Mind the Product 2015 shares five lessons on rapid prototyping for product managers: learning culture, loop length, magic moments and adaptability. - [Real World Discovery Research](https://ui-patterns.com/talks/videos/real-world-discovery-research-emma-boulton): talk by Emma Boulton at UX Brighton (2018). Emma Boulton at UX Brighton 2018 on real-world discovery research: getting out of the lab to shape the problem space, even with no budget or... - [Replacing Yourself with a Very Small Shell Script](https://ui-patterns.com/talks/videos/replacing-yourself-with-a-very-small-shell-script-hilary-mason): talk by Hilary Mason at Ignite (2012). Data scientist Hilary Mason (2012) on replacing herself with a very small shell script: automating repetitive email, and what she learned along the way. - [Research Heresies](https://ui-patterns.com/talks/videos/research-heresies-will-myddelton): talk by Will Myddelton at UX Brighton (2018). Will Myddelton at UX Brighton 2018 on research heresies: awkward truths that help user researchers escape dogma and better help their teams improve services. - [ResearchOps](https://ui-patterns.com/talks/videos/researchops-kate-towsey): talk by Kate Towsey at UX Brighton (2018). Kate Towsey at UX Brighton 2018 on ResearchOps: the ResearchOps Community, what the global #WhatisResearchOps workshops learned and a first framework. - [Rethinking UX Research](https://ui-patterns.com/talks/videos/rethinking-ux-research-best-practices-for-successfully-evaluating-and-improving): talk by Christine Perfetti at Design 4 Drupal (2014). Christine Perfetti (2014) on rethinking UX research: fast, practical techniques that answer essential design questions in a day, or even 10 minutes. - [Behavior is our Medium](https://ui-patterns.com/talks/videos/robert-fabricant-behavior-is-our-medium): talk by Robert Fabricant at IxDA Events (2009). frog's Robert Fabricant at IxDA 2009 argues that behavior is interaction design's medium, with examples from ancient history to a current humanitarian project. - [The complex relationship between data and design in UX](https://ui-patterns.com/talks/videos/rochelle-king-the-complex-relationship-between-data-and-design-in-ux): talk by Rochelle King at TED Talks (2014). Rochelle King (2014) on data and design in UX: redesigning Spotify's mismatched interfaces into one layout, and how designers can work with data and users.... - [Role-Playing the Interaction](https://ui-patterns.com/talks/videos/role-playing-the-interaction): talk by Stephen Anderson at Webdagene (2010). Stephen Anderson at Webdagene 2010 shows a design activity he uses with clients: role-playing the interaction to explore user experience before building it. - [Content Strategy isn't just for Content People](https://ui-patterns.com/talks/videos/sarah-richards-content-strategy-isnt-just-for-content-people): talk by Sarah Richards at Generate London (2015). Sarah Richards at Generate London 2015 on why content strategy matters to everyone in digital, with real examples from GDS and Citizens Advice. - [The Secret Mechanisms - Designing for pleasure](https://ui-patterns.com/talks/videos/secret-mechanisms-designing-for-pleasure): talk by Jesse Schell at D.I.C.E. Summit (2013). Game designer Jesse Schell (2013) on designing for pleasure: why new behaviors must be things people want to do, not have to do, and how... - [Service Design Thinking](https://ui-patterns.com/talks/videos/service-design-thinking-marc-stickdorn): talk by Marc Stickdorn at Creativities Unfold. Marc Stickdorn (2014) on service design thinking: its five principles, journey mapping, measuring customer satisfaction and embedding it in organizations. - [How great leaders inspire action](https://ui-patterns.com/talks/videos/simon-sinek-how-great-leaders-inspire-action): talk by Simon Sinek at TED Talks (2010). Simon Sinek's 2010 TED talk on how great leaders inspire action: the Golden Circle of why, how and what, with Apple, Martin Luther King and... - [Situational Awareness: A Superpower for UX Designers](https://ui-patterns.com/talks/videos/situational-awareness-a-superpower-for-ux-designers-simon-wardley): talk by Simon Wardley at UX Brighton (2017). Simon Wardley at UX Brighton 2017 on situational awareness for UX designers: using Wardley Maps to understand context and decide which user needs to focus... - [The UX Of Offline-First](https://ui-patterns.com/talks/videos/smashingconf-oxford-2015-jake-archibald-on-the-ux-of-offline-first): talk by Jake Archibald at Smashing Conference (2015). Jake Archibald at SmashingConf Oxford 2015 on the UX of offline-first: using ServiceWorker to treat the network as an enhancement and improve user experience. - [The Critical Importance of Supporting Designer and Developer Creativity](https://ui-patterns.com/talks/videos/supporting-designer-and-developer-creativity-elizabeth-churchill): talk by Elizabeth Churchill at UX Brighton (2023). Elizabeth Churchill at UX Brighton 2023 on supporting designer and developer creativity: better workflows, communication and tackling tech debt for creators. - [Technology is not the product](https://ui-patterns.com/talks/videos/technology-is-not-the-product-bill-buxton): talk by Bill Buxton at MIX (2009). Bill Buxton at MIX 2009 on why technology is not the product: the experience it creates is, and why user experience matters in marketing as... - [Telling good from bad](https://ui-patterns.com/talks/videos/telling-good-from-bad-typography-martina-flor): talk by Martina Flor at beyond tellerrand (2015). Martina Flor's beyond tellerrand 2015 keynote on lettering: how to tell good from bad, how it differs from type design, and a lettering artist's process.... - [The Age of Context](https://ui-patterns.com/talks/videos/the-age-of-context-robert-scoble): talk by Robert Scoble at NEXT Network (2013). Robert Scoble at NEXT Berlin 2013 on the Age of Context: how mobile, social media, data, sensors and location combine to change products and services.... - [The Anatomy of a Design Decision](https://ui-patterns.com/talks/videos/the-anatomy-of-a-design-decision-jared-spool): talk by Jared Spool at Webstock (2012). Jared Spool at Webstock 2012 on how design teams make decisions: five decision-making styles, from unintentional to experience-focused design, and which works. - [The Architecture of Understanding](https://ui-patterns.com/talks/videos/the-architecture-of-understanding-peter-morville): talk by Peter Morville at Northern User Experience (2014). Peter Morville at Northern User Experience 2014 on information architecture, organizational strategy and systems thinking, drawing on his book Intertwingled. - [The art of choosing](https://ui-patterns.com/talks/videos/the-art-of-choosing): talk by Sheena Iyengar at TED Talks (2010). Sheena Iyengar's 2010 TED talk on the art of choosing: research on trivial and profound decisions, choice overload, and improving the experience of choosing. - [The Art of Saying No](https://ui-patterns.com/talks/videos/the-art-of-saying-no-mina-radhakrishnan): talk by Mina Radhakrishnan at Mind the Product (2015). Mina Radhakrishnan at Mind the Product 2015 on the art of saying no: prioritizing by goals, success metrics, timeframes and solutions, and alternatives to no.... - [The beauty of data visualization](https://ui-patterns.com/talks/videos/the-beauty-of-data-visualization-david-mccandless): talk by David McCandless at TED Talks (2010). David McCandless's 2010 TED talk on the beauty of data visualization: treating information overload as a design opportunity and exposing hidden patterns. - [The Curious Properties of Intuitive Web Pages](https://ui-patterns.com/talks/videos/the-curious-properties-of-intuitive-web-pages-jared-spool): talk by Jared Spool at An Event Apart (2013). Jared Spool at An Event Apart 2013 on the unintuitive logic behind intuitive web pages, and how to combine interaction design, visual design and IA.... - [The Design of People](https://ui-patterns.com/talks/videos/the-design-of-people-nishant-kothary): talk by Nishant Kothary at From The Front (2013). Nishant Kothary at From The Front 2013 on working with people: using behavioral economics, neuroscience and cognitive psychology to collaborate and influence. - [The End of Navel Gazing](https://ui-patterns.com/talks/videos/the-end-of-navel-gazing-paul-adams): talk by Paul Adams at UX London (2018). Paul Adams at UX London 2018 on what a multi-disciplinary design team should really mean: relevant disciplines, clear ownership and fast communication. - [The Expanding Dark Forest and Generative AI](https://ui-patterns.com/talks/videos/the-expanding-dark-forest-and-generative-ai-maggie-appleton): talk by Maggie Appleton at UX Brighton (2024). Maggie Appleton at UX Brighton 2024 on the dark forest theory of the web and how generative AI and low-quality content change how we trust... - [The Experience is the Product](https://ui-patterns.com/talks/videos/the-experience-is-the-product-peter-merholz): talk by Peter Merholz at Mind the Product (2016). Peter Merholz at Mind the Product San Francisco 2016: why the experience is the product, designing outside in, and organising teams around customers. - [The first secret of great design](https://ui-patterns.com/talks/videos/the-first-secret-of-great-design-tony-fadell): talk by Tony Fadell at TED Talks (2015). Tony Fadell's 2015 TED talk on the first secret of great design: noticing what we have become used to, and spotting chances to make everyday... - [The Future Product Canvas](https://ui-patterns.com/talks/videos/the-future-product-canvas): talk by Paul Adams at Mind the Product (2013). Paul Adams at Mind the Product 2013 on the future product canvas: Silicon Valley trends and a network of information about anyone, anything, anywhere, anytime.... - [The Hierarchy of Engagement](https://ui-patterns.com/talks/videos/the-hierarchy-of-engagement-sarah-tavel): talk by Sarah Tavel at Mind the Product. Sarah Tavel at Mind the Product San Francisco 2018 on the hierarchy of engagement, a framework for how products grow core user engagement and retention.... - [The human insights missing from big data](https://ui-patterns.com/talks/videos/the-human-insights-missing-from-big-data-tricia-wang): talk by Tricia Wang at TED Talks (2017). Tricia Wang's 2017 TED talk on the human insights missing from big data, and why thick data from real people leads to better business decisions.... - [The Icon Design Process](https://ui-patterns.com/talks/videos/the-icon-design-process-jon-hicks): talk by Jon Hicks at beyond tellerrand (2014). Jon Hicks at beyond tellerrand 2014 on the icon design process: from brief to metaphor, visual balance and deploying scalable icons with icon fonts and... - [The Invisible Side of Design](https://ui-patterns.com/talks/videos/the-invisible-side-of-design-vitaly-friedman): talk by Vitaly Friedman at beyond tellerrand (2012). Vitaly Friedman at beyond tellerrand 2012 on the invisible side of design: purpose, substance and context, plus storytelling, content strategy and editing. - [The Lean Startup](https://ui-patterns.com/talks/videos/the-lean-startup-eric-ries): talk by Eric Ries at Talks at Google (2011). Eric Ries, creator of the Lean Startup methodology, on making better, faster business decisions by applying lean manufacturing and agile ideas to innovation. - [The Myths, Lies and Illusions of Cross Device Testing](https://ui-patterns.com/talks/videos/the-myths-lies-and-illusions-of-cross-device-testing-craig-sullivan): talk by Craig Sullivan at conversions@google (2015). Craig Sullivan at conversions@google 2015 on the myths, lies and illusions of cross-device testing, with A/B testing best practices, do's and don'ts. - [The Only Metric That Matters](https://ui-patterns.com/talks/videos/the-only-metric-that-matters-josh-elman): talk by Josh Elman at Mind the Product. Josh Elman at Mind the Product San Francisco 2017 on defining the one metric that matters for a product, drawing on his work at LinkedIn,... - [The paradox of choice](https://ui-patterns.com/talks/videos/the-paradox-of-choice-barry-schwartz): talk by Barry Schwartz at TED Talks (2007). Barry Schwartz's 2007 TED talk on the paradox of choice: why abundant choice leaves people paralyzed and dissatisfied rather than freer and happier. - [The Player's Journey](https://ui-patterns.com/talks/videos/the-players-journey-amy-jo-kim): talk by Amy Jo Kim at Gamification 2013 (2013). Amy Jo Kim at Gamification 2013 on the player's journey: why games are shifting from competitive to co-operative, and her 7 rules of cooperative game... - [The Power of Atomic UX Research](https://ui-patterns.com/talks/videos/the-power-of-atomic-ux-research-daniel-pidcock): talk by Daniel Pidcock at UX Brighton (2018). Daniel Pidcock at UX Brighton 2018 on Atomic UX Research: a way to store and share user research knowledge, inspired by Atomic Design, for the... - [The Root Causes of Product Failure](https://ui-patterns.com/talks/videos/the-root-causes-of-product-failure-marty-cagan): talk by Marty Cagan at Mind the Product (2015). Marty Cagan at Mind the Product San Francisco 2015 on the root causes of product failure: where ideas come from, business cases and product roadmaps.... - [The Science of Fun: 3 Ways Games Make You Happier and Save the World](https://ui-patterns.com/talks/videos/the-science-of-fun-3-ways-games-make-you-happier-and-save-the-world-nicole-lazzaro): talk by Nicole Lazzaro at GSummit (2014). Nicole Lazzaro at GSummit 2014 on the science of fun: how game design and neuroscience can turn vicious cycles into virtuous ones and ease behavior... - [The Secret Life of Big Data](https://ui-patterns.com/talks/videos/the-secret-life-of-big-data-genevieve-bell): talk by Genevieve Bell (2014). Anthropologist Genevieve Bell on the secret life of big data: why we have handled big data for millennia and why the right frame of reference... - [The Secret Truth About Executing Great Ideas](https://ui-patterns.com/talks/videos/the-secret-truth-about-executing-great-ideas-frans-johansson): talk by Frans Johansson at 99U Conference (2012). Frans Johansson at the 99U Conference 2012 on executing great ideas: why relentless trial and error and small executable steps set great innovators apart. - [The Space Between](https://ui-patterns.com/talks/videos/the-space-between-tim-kadlec): talk by Tim Kadlec at beyond tellerrand (2014). Tim Kadlec at beyond tellerrand 2014 on the space between: designing intermediate states and transitions so they feel intentional and keep users in flow. - [The Top 10 Things You Need to Know about Perception](https://ui-patterns.com/talks/videos/the-top-10-things-you-need-to-know-about-perception-susan-weinschenk): talk by Susan Weinschenk at UX Brighton (2014). Susan Weinschenk's UX Brighton 2014 keynote on perception: ten research studies on vision and hearing that every designer of websites and apps should know. - [The Web's future is offline](https://ui-patterns.com/talks/videos/the-webs-future-is-offline-john-allsopp): talk by John Allsopp at beyond tellerrand (2014). John Allsopp at beyond tellerrand 2014 on why the web's future is offline: AppCache, Web Storage, Service Workers and the philosophy of offline first. - [3 Ways Good Design Makes you Happy](https://ui-patterns.com/talks/videos/three-ways-good-design-makes-you-happy-don-norman): talk by Don Norman at TED Talks (2009). Don Norman's 2009 TED talk on three ways good design makes you happy: why pleasant things work better and the three emotional cues good products... - [To design better tech, understand context](https://ui-patterns.com/talks/videos/to-design-better-tech-understand-context-tania-douglas): talk by Tania Douglas at TED Talks (2018). Biomedical engineer Tania Douglas's 2018 TED talk on designing better technology by understanding the context where it is used, with examples from Africa. - ['Understanding Understanding' in Design for Behaviour Change](https://ui-patterns.com/talks/videos/understanding-understanding-in-design-for-behaviour-change-dan-lockton): talk by Dan Lockton at Mind the Product (2015). Dan Lockton on understanding understanding in design for behaviour change: how people make sense of situations and how design shapes that understanding. - [Universal Typography](https://ui-patterns.com/talks/videos/universal-typography-tim-brown): talk by Tim Brown at Smashing Conference (2014). Tim Brown at Smashing Conference 2014 on universal typography: traditional typographic principles plus progressive enhancement for fonts, CSS and devices. - [UX Strategy Means Business](https://ui-patterns.com/talks/videos/ux-strategy-means-business): talk by Jared Spool at UX Lisbon (2015). Jared Spool on why UX strategy means business: integrating user experience with business objectives, business models and what senior executives care about. - [Vision, Hearing & the Brain](https://ui-patterns.com/talks/videos/vision-hearing-and-the-brain-susan-weinschenk): talk by Susan Weinschenk at Smashing Conference (2015). Susan Weinschenk at Smashing Conference 2015 on vision, hearing and the brain: ten perception studies designers need, from peripheral vision to auditory cues. - [We shape our products and our products shape us](https://ui-patterns.com/talks/videos/we-shape-our-products-and-our-products-shape-us-josh-brewer): talk by Josh Brewer at Mind the Product (2015). Josh Brewer at Mind the Product 2015 on product responsibility: we shape our products and they shape us, so be mindful of the behaviours you... - [How to Use Empathy to Create Products People Love](https://ui-patterns.com/talks/videos/well-designed-how-to-use-empathy-to-create-products-people-love-jon-kolko): talk by Jon Kolko at Midwest UX (2014). Jon Kolko at Midwest UX 2014 on using empathy to create products people love: deep engagement, products with personality and design in product management. - [What I Learned From Sherlock Holmes](https://ui-patterns.com/talks/videos/what-i-learned-from-sherlock-holmes-user-research-razan-sadeq): talk by Razan Sadeq at push.conference (2014). Razan Sadeq at push.conference 2014 on what user research can learn from Sherlock Holmes: the mindset, skills and techniques of structured design research. - [Why Leaders Eat Last](https://ui-patterns.com/talks/videos/why-leaders-eat-last-simon-sinek): talk by Simon Sinek at 99U Conference (2013). Simon Sinek at the 99U Conference 2013 on why leaders eat last: the hidden dynamics of leadership and trust, and what separates an authority from... - [Why work doesn't happen at work](https://ui-patterns.com/talks/videos/why-work-doesnt-happen-at-work-jason-fried): talk by Jason Fried at TED Talks (2010). Jason Fried's 2010 TED talk on why work doesn't happen at work: the main problems with the office, the M&Ms, and three suggestions to make... - [You Can't Iterate Yourself To A Business Model](https://ui-patterns.com/talks/videos/you-cant-iterate-yourself-to-a-business-model-jason-goldberg): talk by Jason Goldberg at 99U Conference (2012). Jason Goldberg at the 99U Conference 2012 on the thinking behind Fab.com's famous pivot and why you can't iterate yourself to a business model. ## Optional - [Screenshot examples](https://ui-patterns.com/explore): about 3084 real-world screenshots, searchable by colour, website and keyword - [About UI-Patterns.com](https://ui-patterns.com/info/About) - [RSS feed](https://ui-patterns.com/syndication/site.xml): new patterns and articles, full text