Screenshots

Reciprocation Design pattern

2 of 3 Reciprocation examples

Screenshot of uxpin.com — Once you've signed up for a free e-book at uxpin.com, the reciprocity card is played: "Now that we send you a free book, why don't you sign up for an account."

Reciprocation design pattern at Uxpin

uxpin.com (source)
Part of the Reciprocation design pattern
First added to the Reciprocity collection
Added on 2014-05-24

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