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Most can agree that testing is important, yet so few actually test.

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Don’t go out and build actual stuff.

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The starting point when launching a new product is too often to ask yourself: What product do we need and what team should we hire? Then after building the product, you start figuring out how to sell it or if it can be sold in the first plac...

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72% of all new products flop1. In other words: it is most likely that you are working on something nobody wants. Chances are higher that you will succeed with an alternative version of the idea you are working on right now – or something com...

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We are all doing high-frequency waterfall. Agile won’t save us

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One of my life goals is to publish a book about how to build great products. I hope to help others learn from my hard-earned lessons to get ahead of the game. Ultimately, I want to help product builders to kick ass at what they love to do.

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Learn exactly what persuasive techniques you need to use to build habit-forming products.

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Whether you are helping your users establish habits, engage in something new or unknown, or just want to motivate your users into using into giving your product a try, the Fogg Behavior Model can guide you.

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Persuasive Design has helped team members apply psychology to the design process, effectively establishing a more nuanced understanding and discussion of of the human mind. It has done so by digesting key psychological concepts into a simple...

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At UI-Patterns.com, we’ve been working on a new lean experiment brainstorm tool for quite a while: The Validation Patterns card deck.

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