Blog
Design systems are often positioned as the solution to inconsistent interfaces, slow development, and fragmented user experiences.
People tend to choose the path that requires the least effort. When something is easy to do, they do it. When it requires too much effort, they delay, abandon, or avoid the task entirely.
Reducing Friction in UI Design
AI tools have made AI UX design wildly productive: you can prompt your way to screens, flows, even working prototypes in minutes. But the friction didn’t vanish — it moved downstream. From makers to users. From “hard to build” to “hard to un...
A Practical Guide for Product & UX Teams
Why path-based UX fragments products, and how platform thinking fixes it.
Some are outdated. Others are misused. And a few were never that useful to begin with. Yet they continue to show up in project briefs, design sprints, and stakeholder requests—not because they work, but because they’re familiar.
A friendly and pattern-focused UI design guide
The Persuasive Patterns card decks is a powerful tool for shaping user experiences. They help teams integrate behavioral science into design, leveraging principles like scarcity, reciprocity, and commitment to encourage user action. But what...
Have you ever marveled at the effortless way LEGO bricks click together? It’s not just a matter of clever engineering; it’s a testament to brilliant design. Each brick is a standardized component, designed to seamlessly integrate...
From the archive
- How to get better at UI and UX design
- Sell before writing a single line of code
- When business plans are a waste of time
- Making the Hook Model actionable
- Making the Fogg Behavior Model actionable
- The tipping point of Persuasive Design
- Introducing the Validation Patterns Card Deck
- Beyond usability: Designing with persuasive patterns
- Mapping design goals to tactics
- 11 tips to increase form conversion
- Nir Eyal: Trigger users' actions and reward them to build habits
- Design effective rewards structures in web design
- Designing for push and pull in web design