2 of 3 Reduction examples collected by kitekat
“One-click†shopping Amazon.com’s patented one-click technology, which allows shoppers to place an order by clicking a single button, is simplicity itself. Apart from the fact that everyone uses it, Amazon’s big rival, Barnesandnoble.com, liked it a lot too and built a similar feature into its site. Amazon felt sufficiently threatened that it asked Barnesandnoble.com to cease and desist. So the assumption is that one-click has been a success for Amazon—but that it would rather keep just how successful it is several clicks away from the rest of us.
