“Make simple things simple and complex things possible”
Tom Kelley in “The art of Innovation”, p. 214
“Make simple things simple and complex things possible”
Tom Kelley in “The art of Innovation”, p. 214
toxboe
Anders Toxboe builds websites with an outstanding team at Benjamin Interactive in Copenhagen, Denmark. He also founded UI-Patterns.com and a series of other projects.
The profession of improving usability asks how we best help our users fulfill their goals. The goal and task orientation of usability is carved into stone in the ISO standard definition for what usability is. There is however a part of the usability profession that can’t be concerned with a clear goal. Continue reading 9 comments
You might have tried it before: as you incrementally tweak your web application with small changes, you can’t seem to convert your users any better. It seems as if you’ve hit a dead end. A large number of A/B tests and multivariate testing seem to have found the best working solution. Is the essence of my application just not good enough to convert better? Continue reading 2 comments
UI-Patterns.com is the work of Anders Toxboe – a Danish web developer seeking to categorize what has before seemed like ad hoc approaches to developing web applications.
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