Design patterns

User Interface Design patterns are recurring solutions that solve common design problems. Design patterns are standard reference points for the experienced user interface designer.

Persuasive design patterns are recurrent, psychology-based strategies that deliberately steer users toward intended outcomes. They provide designers with a systematic framework for embedding purposeful influence in an interface, enabling clear alignment between organisational objectives and user value while maintaining transparency and ethical responsibility.

Design patterns provide a common language between designers. They allow for debate over alternatives, where merely mentioning the name of a design pattern implicitly carries much more meaning than merely the name.

Dwell into the patterns below to learn a common language of web design.