The profession of improving usability asks how we best help our users fulfill their goals. The goal and task orientation of usability is carved into stone in the ISO standard definition for what usability is. There is however a part of the usability profession that can’t be concerned with a clear goal. Continue reading 5 comments
You might have tried it before: as you incrementally tweak your web application with small changes, you can’t seem to convert your users any better. It seems as if you’ve hit a dead end. A large number of A/B tests and multivariate testing seem to have found the best working solution. Is the essence of my application just not good enough to convert better? Continue reading 2 comments
Rewards is a mechanism for telling users that they have done well – that their actions have been judged favorably. Continue reading 1 comment
Appsumo.com and Freckle loves UI-Patterns.com. So much that they decided to give away 3 offerings of their 1 Year of their Solo Plan a $120 value for free – for you! Continue reading 9 comments
User interface design patterns work on three levels: implementation, flow, and context. Each level address very different design concerns, so be careful which one you use when. Continue reading 11 comments
Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfill its purpose. It can be innovative or it might just get the job done. Continue reading 1 comment
We prefer to say yes to the requests of someone we know and like. This fact is used on a daily basis by web designers to make us comply with their sales pitches. We “like” things on facebook, recommend friends and contacts on LinkedIn, and associate ourselves with successful products from Apple in order to appeal to similar others. Continue reading 5 comments
Persuading people to commit to a transaction online can be achieved by applying any number of psychological techniques. And although the term ‘persuasion’ may, at times, been seen to have certain negative connotations there are plenty of ways in which we can encourage behaviour through a well designed interface without resorting to deception or the use of ‘dark patterns’. Continue reading 12 comments
The mainstream media is slowly, but firmly embracing the social web. Interesting and creative uses of classic internet technologies are forming new and unique sensory experiences – a trend that can only continue to grow. Continue reading 0 comments
UI-Patterns.com is the work of Anders Toxboe – a Danish web developer seeking to categorize what has before seemed like ad hoc approaches to developing web applications.
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