1 of 1 Commitment & consistency examples
By breaking the donation process up into sequential steps, the campaign increased donation conversions by 5%, collecting millions of incremental dollars. People like to see themselves as consistent and rational – getting started with the donation amount committed them to finishing what they had started.
Commitment & consistency design pattern at Kylerush
- kylerush.net (source)
- Part of the Commitment & consistency design pattern
- Uploaded by Anders Toxboe
- Added on 2015-09-20
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