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Understanding User Behavior

An easy to follow email-course on designing effective user interfaces

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User Interface Design Patterns

Getting input

Getting the user to input data is a task that should be tailored to the context of use.


The user needs to locate specific features and content and needs navigation to accomplish this.

Dealing with data

Data can be searched, formatted, overviewed, and browsed in a variety of ways.


Allow the user to associate, communicate, and interact with other people online.


Patterns that haven't found their main category yet.


The user needs to acquire the necessary knowledge, skills, and behaviors to become effective.

Persuasive Design Patterns


Patterns of psychological tendencies that cause the human brain to draw incorrect conclusions.

Game mechanics

Games engage, involve, and influence us through its playful nature.

Perception and memory

Patterns in how we visually perceive, interpret, and remember meanings as we interact with systems.


As the users interacts with your system feedback motivate them to take the next step.


Allow the user to associate, communicate, and interact with other people online.


Find inspiration and influence from years of carefully curated collections of great design. Find out what works for you and what doesn't work. Compare and inspect a multitude of implementation examples of the problem you're trying to solve.

Gaze over great design, pick them apart and understand the techniques behind them.

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Account Registration
Pricing Tables
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Lean startup is misunderstood

Don’t go out and build actual stuff.

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Sell before writing a single line of code

The starting point when launching a new product is too often to ask yourself: What product do we need and what team should we hire? Then after building the product, you start figuring out how to sell it or if it can be sold in the first plac...

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