19 of 28 Social Proof examples

The marketing site for the project management tool, Basecamp, tries to persuade potential customers by appealing to their emotions. They use emotional and vivid sentences that have no base in measurable facts like "...so simple you can't do anything wrong..." and "Meet your milestones and deadlines".
Social Proof design pattern at Basecamphq
- basecamphq.com (source)
- Part of the Social Proof design pattern
- Uploaded by Anders Toxboe
- Added on 2010-09-29
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