From Business to Buttons

One talk from From Business to Buttons is recorded here: Orchestrating Touchpoints, given by Chris Risdon in 2014.

The talk is filed under touchpoints and user experience. A touchpoint is any moment where a person comes into contact with a product or service, from an ad or a website to an email, an app or a support call. The word “orchestrating” in the title points to the challenge of making those separate moments work together as one coherent experience rather than designing each in isolation.