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NEXT Network

Conference

NEXT Network

The NEXT network discusses the impact of digital transformation with experts from around the world. It explores which technological innovations will spark behavioural change, and how brands and marketers can prepare for new consumer needs or develop new ideas themselves.

One talk from the 2013 event is recorded here: The Age of Context by Robert Scoble. It is filed under context-driven design, the idea of products that respond to the situation a user is in.

Topics covered

Context Driven Design