Gabe Zichermann

Gabe Zichermann is an author, public speaker and serial entrepreneur. His book Game-Based Marketing looks at innovators who blend the power of games with brand strategy. He has chaired the Gamification Workshops and Summit, events on gamification and engagement science, and is based in New York City, where he has advised startups and facilitated the local chapter of the Founder Institute.

In “Fun is the Future: Mastering Gamification” (Google Tech Talk, 2010), Gabe Zichermann speaks about gamification, the use of game mechanics in non-game products. The talk touches on user engagement and video games.