Jesse Schell

Jesse Schell is an American video game designer, author and CEO of Schell Games. His book The Art of Game Design: A Book of Lenses is a valuable resource for people designing games or building habit-forming products.

In “The Secret Mechanisms - Designing for pleasure” (2013), Jesse Schell speaks about the mechanisms behind pleasurable experiences. The talk is filed under designing behaviors, designing for pleasure and video games.