Paul Bennett

Paul Bennett is IDEO’s Chief Creative Officer. As a partner and one of five senior executives, he works with clients, partners and colleagues to bring human-centric, commercially successful and socially significant new businesses, products, services and experiences to market. He is responsible for content excellence across IDEO and is active in developing and publishing new thinking on human-centered and design-led innovation.

In Design is in the details, a TED talk from 2007, Paul Bennett makes the case for paying attention to small details in design. The talk is filed under design and designing for pleasure.