Design is in the details

In this 2007 TED talk, Paul Bennett, Chief Creative Officer at IDEO, shows a series of inspiring, unusual and playful products.

His point is that design doesn’t have to be about grand gestures. It can also solve small, universal and overlooked problems, the kind of everyday details that are easy to miss but make a real difference to the people who meet them. For anyone working on products and interfaces, the talk is a reminder to pay attention to the small moments in an experience as well as the big features.