Acquisition talks

Acquisition is the part of growth concerned with getting new people to try a product: how they hear about it, why they visit and what turns that first visit into a sign-up. Channels range from search and advertising to word of mouth and referral programmes.

For product teams, acquisition is closely tied to design. The way a product explains itself, the ease of signing up and the reasons it gives people to invite others all influence how quickly it can grow.

The one talk in this topic is “How to Get Users and Grow” by Gustaf Alströmer, recorded at Startup School in 2018 and also tagged with growth hacking and Lean Startup.