Creativities Unfold

Creativities Unfold is represented here by one recorded talk: Service Design Thinking, given by Marc Stickdorn in 2013.

The talk is filed under service design, design thinking, journey mapping and touchpoints. Service design looks at the whole experience a person has with an organisation over time, across every touchpoint where they come into contact with it, rather than at a single screen or product. Journey maps are one of the main tools for making that experience visible, so a team can see where it breaks down and where it can be improved.