Stanford Graduate School of Business

The Stanford Graduate School of Business is Stanford University’s business school. One talk recorded there is collected here: Individuals Must Change Habits for Better Health, given by B. J. Fogg in 2011.

The talk is filed under habits and behavior change, health and persuasive design. Health is one of the clearest areas where small, lasting changes in daily behaviour add up. Patterns such as triggers, reduction and shaping in the UI-Patterns.com library deal with how design can support those changes.