UBS Center for Economics in Society (University of Zurich)

The UBS Center for Economics in Society at the University of Zurich is represented here by one talk from 2013: Thinking, Fast and Slow by Daniel Kahneman.

The talk is filed under behavioral economics, the field that studies how people actually make decisions, as opposed to how a perfectly rational person would. Thinking, Fast and Slow refers to the distinction between fast, intuitive thinking and slower, deliberate reasoning. Ideas from this field, such as anchoring, loss aversion and framing, appear throughout the UI-Patterns.com pattern library.