David Pogue

David Pogue is known for his personal technology column in the New York Times and as a tech correspondent for CBS News. He has also written a number of books under the “For Dummies” brand.

In his TED talk “Simplicity sells” (2007), David Pogue argues for simplicity in technology products. The talk is filed under business strategy, interface design and simplicity, and will interest product teams weighing the trade-off between adding features and keeping products easy to use.