Simplicity sells

Conference talk at TED Talks
· 22 min

In this 2007 TED talk, David Pogue, known for his personal technology column in the New York Times, takes aim at technology’s worst interface design offenders and offers encouraging examples of products that get it right. To lighten things up, he bursts into song.

As the title suggests, the talk links interface design to business strategy: it treats simplicity as something that sells, not only as a matter of taste.

David Pogue
1 conference talk · See speaker profile

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