Kathy Wagner

Kathy Wagner is a founding partner of Content Strategy Inc., where she is responsible for business and project strategy and for the quality and success of the firm’s content projects. She has more than 10 years of experience leading global content strategy, customer experience and technical communication projects, with recent clients including Wells Fargo, Samsung, BC Hydro, lululemon, Telus and Western Union.

In Mapping Content to Customer Journeys, recorded at the Design and Content Conference in 2015, Kathy Wagner brings together content strategy and journey mapping: working out what content people need at each stage of their experience with an organization, and planning content around those moments.