Content Strategy talks

Content strategy is the planning of how content is created, delivered and maintained so that it serves both users and the organisation. It covers what content is needed, who owns it, how it is structured and how it stays accurate over time, across websites, apps and other channels.

For UI, UX and product design, content strategy matters because interfaces exist to deliver content and help people act on it. Designing layouts without knowing the content leads to broken templates and confusing experiences; structuring content well makes it possible to adapt it to different devices and contexts.

The 13 talks here, recorded between 2012 and 2016, cover the field broadly. Karen McGrane’s talks, including Adapting Ourselves to Adaptive Content (An Event Apart, 2013), Content in a Zombie Apocalypse (beyond tellerrand, 2014) and Adaptive Content, Context, and Controversy (Design and Content Conference, 2015), focus on structured, adaptive content. Kristina Halvorson’s Message and Medium: Better Content by Design and Jeffrey Zeldman’s Content First come from An Event Apart. Kathy Wagner maps content to customer journeys, Sarah Richards and Sara Wachter-Boettcher cover content design, and Jonathan Perelman argues Content is King, Distribution is Queen. Jared Spool, Steve Fisher, Vitaly Friedman and Tim Riesterer complete the set, alongside the content design sub-topic.