Kelly Goto

Kelly Goto helps organizations understand and empathize with their customers so they can deliver products and services that are genuinely meaningful. As a design ethnographer, she focuses on how people integrate products and services into their daily lives, what those experiences mean to them and how to better shape that meaning. She wrote Web Redesign 2.0: Workflow That Works.

In Beyond Usable: Mapping Emotion to Experience, recorded at UX Lisbon in 2014, Kelly Goto looks past usability to the emotional side of products. The talk covers user research, experience mapping and emotional engagement, with attention to mobile use.