Beyond Usable: Mapping Emotion to Experience
Conference talk at UX Lisbon
· 32 min
Addiction or devotion? The relationships between connected experiences, devices and people are becoming more complex. In this talk from UX Lisbon 2014, design ethnographer Kelly Goto, who studies how people integrate products and services into their daily lives, presents the underlying emotional indicators that reveal surprising attachments to brands, products, services and devices.
She looks at the future of UX and argues for designing user experiences that map to people’s real needs and desires: the unconscious side of the user experience that usability alone does not capture.
What you'll learn
- Why relationships between devices, experiences and people are getting more complex
- Which emotional indicators reveal attachment to brands and products
- Why UX should map to people's real needs and desires
- What the unconscious side of the user experience is
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