Rory Sutherland

Rory Sutherland is Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK, part of the Ogilvy & Mather group, and the author of The Wiki Man. He is regarded as one of the most original thinkers and speakers in marketing and advertising.

In Life Lessons from an ad man, a TED talk from 2012, Rory Sutherland draws on advertising to show how much perception shapes the value people place on things. The talk covers creativity, perception and persuasive design.