Sebastian Wernicke

Sebastian Wernicke heads the data science department at Solon, a Munich-based consultancy supporting companies and investors in media, entertainment, telecoms and technology. He originally studied bioinformatics, where he made his name, and previously led strategy and growth at Seven Bridges Genomics, a Cambridge-based startup that builds platforms for genetic analysis.

In How to use data to make a hit TV show, a TED talk from 2016, Sebastian Wernicke looks at what big data can and cannot do when making decisions, using television as his example.