How to use data to make a hit TV show

Does collecting more data lead to better decisions? In this 2016 TED talk, Sebastian Wernicke, who heads the data science department at the Munich-based consultancy Solon, points out that competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn’t always produce the best results.

Wernicke breaks down what goes wrong when we make decisions based purely on data, and suggests a smarter way to use it. The talk is relevant to product teams weighing analytics against judgement in their design decisions.