Simon Wardley

Simon Wardley is the creator of Wardley Maps, a method for mapping a business’s landscape, starting from user needs, to make better strategic decisions.

In his talk here, from UX Brighton 2017, he argues that situational awareness is a superpower for UX designers who are asked to help set direction, and shows how Wardley Maps work as a graphical, user-centred business tool for deciding which user needs to focus on.