Competitive Advantage talks

Competitive advantage is whatever lets a company win customers over its rivals, whether through price, technology, distribution or the quality of the experience it offers. As features become easier to copy, the experience of using a product is increasingly a way to stand out.

The talk here is Design as a Competitive Advantage by Andy Budd, recorded at Mind the Product in 2013. As its title says, it treats design as a source of competitive advantage for businesses. See the wider business strategy topic for more talks on design and business.