Tim Riesterer

Tim Riesterer is Chief Strategy Officer at Corporate Visions, a company that helps businesses improve marketing and sales conversations through research into how customers make decisions. He co-founded Customer Message Management (CMM Group), which Corporate Visions acquired in 2008, and has more than 20 years of experience in marketing and sales management. He is co-author of the books Customer Message Management, Conversations That Win the Complex Sale, The Three Value Conversations and The Expansion Sale.

His talk Proven Ways to Active Buying Intent was recorded at Content Marketing World in 2016. It sits at the meeting point of cognitive psychology, persuasive design, content marketing and conversion optimization: how messaging can move people toward a buying decision.