Airbnb

Airbnb, the marketplace for short-term stays, is represented here by two talks from Gustaf Alströmer, both about growth.

Growth & Referral at Airbnb (The Family, 2015) focuses on growth and referrals at the company, while How to Get Users and Grow (Startup School, 2018) addresses getting users and growing a startup. The talks touch on growth hacking, acquisition, advertising and lean startup thinking. Referral programs like these often rely on patterns such as inviting friends and reciprocation.