Growth & Referral at Airbnb

In this 2015 talk at The Family, Gustaf Alströmer explains how Airbnb approaches growth hacking and referrals. Alströmer, a Swedish-born entrepreneur, led Airbnb’s growth teams and has also been a partner at Y Combinator.

Referral programmes, where existing users invite friends, are one of the growth tactics covered by patterns such as invite friends in the UI-Patterns.com library.