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Conference

UX New Zealand

UX New Zealand is a user experience conference held in New Zealand and organised by Optimal Workshop, the maker of user research tools.

One talk is recorded here, from UX New Zealand 2020: David Dylan Thomas on design for cognitive bias. He shows how users’ mental shortcuts can lead to bad decisions, which content strategy and design choices can redirect or eliminate harmful biases, and how designers can keep their own blind spots from hurting users.

Topics covered

Behavioral EconomicsCognitive PsychologyDecision making