David Dylan Thomas

David Dylan Thomas is a content strategist and the author of the book Design for Cognitive Bias, published in 2020.

In his talk here, from UX New Zealand 2020, he shows how users’ mental shortcuts can lead them to bad decisions, which content strategy and design choices can redirect or eliminate harmful biases, and how designers can keep their own blind spots from hurting users. The talk is filed under cognitive psychology, behavioral economics and decision-making.