Bryan Eisenberg

Bryan Eisenberg is a marketer and author known for his work on online conversion rate optimization. In 1998 he co-founded FutureNow, where he helped develop the Persuasion Architecture framework, and he later co-founded BuyerLegends. With his brother, Jeffrey Eisenberg, he co-wrote the bestselling books Call to Action, Waiting for Your Cat to Bark? and Buyer Legends, and he is also a co-author of Always Be Testing. His work spans web analytics, testing and persona-based marketing.

In these talks, Bryan Eisenberg covers conversion optimization for websites and online stores. “21 Secrets for Top Converting Websites” was recorded at Affiliate Summit in 2011, and “Hidden Secrets of the Amazon” looks at the online retailer from a conversion perspective. The talks touch on e-commerce and forms, and will suit anyone working to turn more visitors into customers.