21 Secrets for Top Converting Websites

At Affiliate Summit 2011, Bryan Eisenberg, who specializes in online marketing and conversion rate optimization, walks through some of his favorite real-world examples of good and bad website conversion. Drawing on sites from Amazon to GEICO to Victoria’s Secret, he shows what the big companies are doing that smaller sites can put to use, and a few things you probably shouldn’t copy.

The talk covers Amazon’s obsession with buttons, how to make forms more engaging, and how to avoid the perils of slice-and-dice optimization. Bryan also looks at creative ways to use the thank you page, why you should pay attention to how your emails look in the preview, and how to provide assurance at the point of action, the moment a visitor is deciding whether to click.