Kristina Halvorson

Kristina Halvorson is the CEO and founder of Brain Traffic, a content strategy consultancy that delivers content strategy, large-scale audits and digital content development to clients around the world. She wrote Content Strategy for the Web, which is widely regarded as a foundational book for the content strategy field.

In Message and Medium: Better Content by Design, recorded at An Event Apart in 2012, Kristina Halvorson looks at how content and design work together. It sits at the meeting point of content strategy and design.