Message and Medium: Better Content by Design

Designing for multichannel content delivery, mobile included, brings an entirely new set of considerations and challenges for web professionals. For content creators, it is nearly impossible to predict whether their writing will keep its impact and readability across every platform.

In this hour-long presentation, recorded live at An Event Apart in 2012, Kristina Halvorson, founder of the content strategy consultancy Brain Traffic and author of Content Strategy for the Web, asks the audience to forget about the medium for a minute: it is the message that matters most.

She shows how to identify your key business messages, understand how they inform your content strategy, and see how they affect multichannel content development and design.