Nathalie Nahai

Nathalie Nahai is a web psychologist and the author of Webs of Influence. With a background in psychology, web design and digital strategy, she coined the term web psychology in 2011, defining it as “the empirical study of how our online environments influence our attitudes and behaviours”. She lectures internationally on the subject, writes for Marketing Week and Psychology Today, and contributes to national publications and radio on online behaviour and research.

In these talks, Nathalie Nahai applies psychology to digital product design. 5 Psychological Principles of Persuasive Product Design (Mind the Product, 2015) and How to use psychology to make people click look at persuasive design and behavioral economics, while Empathy: your secret weapon in designing for the web (UX Brighton, 2014) focuses on understanding users and emotional engagement.