Andy Budd

Andy Budd is one of the founding partners of the user experience design consultancy Clearleft. He curates dConstruct, one of the UK’s most popular design conferences, and is responsible for UX London, the UK’s first dedicated usability, information architecture and user experience design event. He is the driving force behind Silverback, a low-cost usability testing tool for the Mac, and wrote the book CSS Mastery.

In these talks, he covers persuasive design in Persuasive Design: Get Users To Do What You Want Them To!, experience design in Designing the User Experience Curve, and business strategy in Design as a Competitive Advantage at Mind the Product in 2013. Topics include customer experience, microcopy and seductive interfaces.