Free email course

Build Persuasive Products

A free lesson each week on using psychology to design more engaging interactions. Learn at your own pace.

Start the free course

Topic

Microinteractions

Microinteractions are small, contained product moments built around a single task: toggling a setting, liking a post, pulling to refresh a list or seeing a field confirm valid input. They usually consist of a trigger, the rules for what happens, feedback that shows the result, and sometimes loops or modes that change behaviour over time.

Although each one is minor, microinteractions shape how a product feels in daily use. Clear feedback reduces uncertainty, well-considered details can create emotional engagement, and small repeated moments can become part of people’s habits. Done badly, they create friction that users meet again and again.

The talk collected here is “Microinteractions” by Dan Saffer at an IxDA event in 2013. It is tagged with emotional engagement, habits and persuasive design.

Related topics

Emotional EngagementHabits & Behavior ChangeInteraction DesignPersuasive Design

Conferences

IxDA Events