Amy Jo Kim

With a background in neuroscience, computer science and psychology, Amy Jo Kim is part game designer, part web community architect. Her design credits include Rock Band, The Sims, Ultima Online, eBay, family.com, nytimes.com, indiegogo.com and numerous startups. She is known for her 2000 book Community Building on the Web and for applying game design to web and mobile services. She holds a PhD in Behavioral Neuroscience from the University of Washington and is an adjunct game design professor at the USC School of Cinematic Arts.

In these talks, she covers gamification and engagement: Applying Game Mechanics to Functional Software at a Google Tech Talk in 2009, and The Player’s Journey at Gamification 2013. Topics include intrinsic motivation, social design and social games.