Melissa Perri

Melissa Perri is a product management educator, author, speaker and board advisor. She is the author of Escaping the Build Trap (2018) and the founder and CEO of Produx Labs, a product management training organisation. She created the online schools Product Institute and CPO Accelerator, wrote the product management curriculum for General Assembly’s part-time course in 2014, and has taught product management as a senior lecturer at Harvard Business School.

Her talk here, a keynote from the Productized Conference in Lisbon in 2018, explains how companies fall into the build trap and how to get out by focusing on user value and experimentation.