Escaping the Build Trap
Conference talk at Productized
· 38 min
Many large companies that have been around for decades, and even newer start-ups that have found some stability, fall into a dangerous place Melissa Perri calls the build trap: measuring success by what gets shipped rather than by the value it creates.
In this keynote from the Productized Conference in Lisbon in 2018, Perri explains how businesses need to restructure their thinking to focus on finding value for the user, using experimentation to achieve their business goals. Perri is the author of the book Escaping the Build Trap, published the same year.
The talk is aimed at product managers, product leaders and the teams around them who feel busy delivering features without knowing whether those features make a difference.
What you'll learn
- What the build trap is and why established companies fall into it
- Why stable start-ups are at risk too
- Refocusing product work on finding value for users
- Using experimentation to reach business goals
Watch next
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Des TraynorProduct strategy in a growing company
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Anders ToxboeExperiment to innovate
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